Friday, September 24, 2010

Shop Online at Sign-A-Rama - Kearny Mesa in San Diego

You can now shop online at our Web site.  You can order banners, decals, lettering, displays and signs.  You can order pre-made signs or use our design center to customize the sign to fit your needs. Add you own logo, personal or  business information to customize it.

All in just 3 easy steps!


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Thursday, September 23, 2010

Branding Your Company

Branding Your Company

Establishing and maintaining your company’s brand provides significant value as you seek to gain new customers. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

Branding isn’t about getting your target market to choose you over the competition; it’s about getting prospects to see you as the only option to solve to their problem. With that in mind, good brands will:

• Deliver a clear message

• Confirm credibility

• Connect prospects emotionally

• Motivate buyers

• Solidify user loyalty

Signage is a critical element of any brand promotion strategy. Displaying your company logo in public locations maximizes your brand's exposure in addition to identifying your location and directing vehicle and pedestrian traffic.

We can support your branding efforts by ensuring your logo is treated respectfully with regard to sizing, placement, materials and colors. This preserves its value and positively reinforces the public image of your company.

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Wednesday, September 22, 2010

MAKE SURE YOUR WEBSITE’S FOOTER HAS LEGS

By Nick La

Your website’s footers (that bottom part of the page you think no one looks at) have evolved to become more than a place to position a copyright statement, legal statement or a second navigation bar. Nowadays, the footer has moved up the ladder – figuratively speaking – in importance.

The reason for this is related to Search Engine Optimization. More web designers are now aiming for usability and SEO effectiveness, because the more cross-linked content and key words included in your site, the better your results are likely to be.

Additionally, the easier your website is for search engines to index, the better your SEO rank may be. This, too, is done in a number of ways, but a recent way to assist this process is to make your footer more robust and site map-like than ever before. Site maps are great tools for larger sites. They allow users to go to one spot and visually sweep over the titles of most pages within the site. This data used to be reserved for a site map page. Now, more and more savvy designers and developers are taking the time to create wonderfully useful footers.

Consider including these elements in your website’s footer:

  • A place to duplicate your primary and secondary navigation to your entire site A location for reciprocal link exchange
  • A location for all social marketing connections associated with the website
  • A location for a truncated list of RSS or Twitter feeds associated with the website
  • Contact forms, as they have garnered more popularity in recent years for immediate contact ability for users And lastly, a location for sharing tools, allowing other users to pass your information and messaging to others

By implementing one (or several) of these tips, you’ll not simply increase SEO, but you’ll also be increasing usability and effectiveness of the site. So next time you’re going through a redesign of your web presence, remember this: The last place you think a user might look may now be their first stop at your website.

More information:
http://www.webdesignerwall.com/trends/modern-sitemap-and-footer/


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FLOOR GRAPHICS


Floor graphics have become increasingly popular in many businesses today both large and small. Supermarkets, Hospitals, shopping malls, offices, retailers and financial institutions are just some of the many businesses that use them.

There are many types and ways to use floor graphics. Eye catching designs and colors can be used to introduce or remind customers of popular name brands and products. Directional floor graphics direct people to certain locations. Safety floor decals can be used in areas where safety is a concern. Special advertising graphics help create brand awareness in corporate environments. And floor graphics are perfect for events as they can be easily removed after the event.

Floor graphics are high in durability and can even be used outdoors on surfaces traditionally not seen as signage. Floor signs resist tearing, scuffing and many abrasive forces. They are easy to care for and can easily be removed.

Give us a call today to find out more about floor graphics and other types of signage. We’ll help you find the perfect signage to meet your needs!

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DEVELOP THE MINDSET OF A CHAMPION

Take Charge of Your Internal Dialogue:
Engage the linguistic nutrition of championship performance

Your self-talk is the foundation of your belief system and your belief system determines your attitudes about your success or lack of it in your sales career. Inner thoughts either set you up for success or failure. Therefore, negative, pessimistic thoughts will ultimately lead to procrastination and poor sales outcomes. Such thoughts actually convince your mind that you will fail.

So often, people unconsciously use self-limiting thoughts which prevent them from being successful. It's a form of unintended self-sabotage. Examples of such self-talk phrases, are: "The economy will make this a tough sell now," or "I'll be lucky if I make half the sales I made last year." These kinds of thoughts are like eating junk food once you decide that a healthy eating lifestyle is just too difficult to maintain.

Action Plan: Keep a written journal of negative thoughts that enter your mind regarding your sales performance and notice the patterns. Then, use rational thinking to counterpunch each negative thought with a healthy, positive thought.

For example, change "This economy will drive my customers away now," to "I don't have to be successful with every client. This is a numbers game. I am a sharp, creative person and I'll find new markets/customers for my product/service, despite the economy. I'll keep my eyes open for opportunities, which I really believe will present themselves."

Unleash the Power of Your Mind
Plow through the mental road blocks to championship performance

Your subconscious mind takes orders from you without judging success or failure. You always have the choice in what you feed to your subconscious mind. Therefore, you must believe in yourself and in the value of the products you are selling. Eliminate imposter fears -- the belief that you really are not good at what you do or your products and services are not as valuable to potential customers as you propose.

o often, salespeople focus on their failures and what they did not achieve. Instead, you need to focus on what you have achieved. You can program your mind to believe in your strengths and your ultimate success.

Just as athletes focus on their strengths, you can focus on yours, too. Always remember that your product knowledge, your customer service skills and your sincere concern that the customer is satisfied and better off having purchased your products or services will overcome any deficiencies you see in yourself.

Action Plan: Practice presenting a positive attitude toward everyone you meet, not just prospective clients and customers. Constantly pat yourself on the back with positive self-talk, such as, "I provide a valuable service to my clients," and "I help people achieve their goals."

Focus on good results you have achieved in your sales career and pat yourself on the back. When something doesn't turn out like you planned, learn from it and move on. Keep a success journal. Make note of times your sales are on a roll and situations where you accomplish your goals. Each day put at least one item on your list.

Review the list of successes regularly, especially when you are having a worrisome day.

Fill Your Mind with Optimistic Expectations
Unleash the most powerful mental tool that drives championship performance

Research conducted over 30 years with more than one million participants has determined there is a single, powerful predictor of sales achievement -- optimistic expectations. Ability and motivation are not always enough to guarantee consistent results. Expectations of success or failure are self-fulfilling prophecies that often determine the outcomes, regardless of ability and motivation. The research also shows that people who develop learned optimism live longer and healthier lives, so there are major benefits that go far beyond your career.

The key is to believe that you will succeed, despite the challenges, obstacles and setbacks that are inevitable in your sales career. Continue to believe you will succeed, even in the face of resistance, rejection and hostility. How you explain to yourself and react to setbacks is a crucial determinant of your ultimate success. Training yourself to look at setbacks as temporary challenges and minimizing those setbacks with the knowledge that you can find a solution and overcome them, predicts ultimate success.

Action Plan: Developing optimistic expectations can be learned. Even if you are a chronic pessimist and your parents or spouse is a pessimistic thinker, you can absolutely learn ways to overcome the negative beliefs that underlie your pessimistic explanatory style.

Revisit the Action Plan which describes the best way to develop an optimistic explanatory style -- by understanding your own negative thinking patterns and practicing changing them. You can also get cognitive training from a professional psychologist or by attending training seminars directed at teaching you learned optimism.

Such training will do wonders for your career and in your life.

Source: Dr. Jack Singer is a professional speaker, trainer and licensed psychologist.

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Sunday, September 12, 2010

Banner Stands: Get More Bang For Your Buck

Banners are one of the most cost-effective ways to establish a visual presence, but if you want to add some punch to your display, you should consider a banner stand as well. Since your aim is to attract attention---whether you're at a trade show or other event, or merely advertising at your place of business---it makes great sense to maximise the opportunity with a highly visible banner stand.

You might be surprised at the options available to make your banner really stand out: feather and teardrop flags; tabletop, medium, large and jumbo-sized displays; retractable banner stands; three sided displays; and even overhead banner stands. We can make recommendations based on your needs and budget, with the knowledge that whichever type you choose, it will enhance your professionalism and visibility, and be convenient for you to use.

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