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Wednesday, February 23, 2011
Tuesday, February 22, 2011
Don’t Forget Other Online Video Websites
YouTube is the world’s second largest search engine behind Google. If you’ve checked your email inbox or Facebook wall lately, that’s probably no surprise to you. However, what people seem to forget about online video is this: it’s a great way not only to push your messaging, but also get indexed and improve your brand’s SEO. The next thing that people forget is that there’s more than YouTube at your disposal to do this.
If you’re in charge of your company’s social media or SEO efforts, you’re probably writing rich, keyword-filled descriptions and tags for your company’s video messaging. In this way, you’re not only pushing video messaging, you’re also helping move the needle on social and search, simultaneously.
To this end, it’s best to upload your content while it’s most topical and trending. Likewise, if there’s a surge of discussion online within your industry, try to construct content that is applicable towards that surge. It’s still important that your descriptions and topics are authentic and not misleading, as that’s a quick way to get deleted and, worse, “blacklisted.”
Once your video is uploaded to all of your video channels, be sure to market that video within the appropriate social technology or discussion thread to garner more traffic. You would not push automotive content to an investment forum; although you might push it to a racing site where the demographic is more attune to your messaging. This increases your chance of people taking your video further into their own social grids with mentions and direct embeds.
While not all video sharing websites are going to be right for your brand and messaging, knowing that there’s more than one option can and will empower you to reach a greater audience base.
Here is a rundown of the many other Video Sharing Websites that are out there waiting for your content:
http://www.youtube.com/
http://video.google.com/
http://www.bing.com/videos
http://www.dailymotion.com/
http://www.metacafe.com/
http://www.metacafe.com/
http://www.myspace.com/
http://www.livevideo.com/
http://video.yahoo.com/
http://www.photobucket.com/
http://www.blinkx.com/
http://www.viddler.com/
http://www.blogtv.com/
http://www.vimeo.com/
http://www.fotki.com/
http://www.blip.tv/
http://www.gawkk.com/
http://www.zoopy.com/
http://www.flickr.com/
http://www.revver.com/
http://picasa.google.com
http://www.searchforvideo.com/
Source: One in a series from Starmark.com called "Winning eTips Every Marketer Should Know"
Sign-A-Rama - Kearny Mesa in San Diego
If you’re in charge of your company’s social media or SEO efforts, you’re probably writing rich, keyword-filled descriptions and tags for your company’s video messaging. In this way, you’re not only pushing video messaging, you’re also helping move the needle on social and search, simultaneously.
To this end, it’s best to upload your content while it’s most topical and trending. Likewise, if there’s a surge of discussion online within your industry, try to construct content that is applicable towards that surge. It’s still important that your descriptions and topics are authentic and not misleading, as that’s a quick way to get deleted and, worse, “blacklisted.”
Once your video is uploaded to all of your video channels, be sure to market that video within the appropriate social technology or discussion thread to garner more traffic. You would not push automotive content to an investment forum; although you might push it to a racing site where the demographic is more attune to your messaging. This increases your chance of people taking your video further into their own social grids with mentions and direct embeds.
While not all video sharing websites are going to be right for your brand and messaging, knowing that there’s more than one option can and will empower you to reach a greater audience base.
Here is a rundown of the many other Video Sharing Websites that are out there waiting for your content:
http://www.youtube.com/
http://video.google.com/
http://www.bing.com/videos
http://www.dailymotion.com/
http://www.metacafe.com/
http://www.metacafe.com/
http://www.myspace.com/
http://www.livevideo.com/
http://video.yahoo.com/
http://www.photobucket.com/
http://www.blinkx.com/
http://www.viddler.com/
http://www.blogtv.com/
http://www.vimeo.com/
http://www.fotki.com/
http://www.blip.tv/
http://www.gawkk.com/
http://www.zoopy.com/
http://www.flickr.com/
http://www.revver.com/
http://picasa.google.com
http://www.searchforvideo.com/
Source: One in a series from Starmark.com called "Winning eTips Every Marketer Should Know"
Sign-A-Rama - Kearny Mesa in San Diego
3 Reasons Your Business Needs a Sidewalk Sign
Every business, no matter what kind it is needs a sidewalk sign. Not only are sidewalk signs cost effective but they are also the best way for you to reach potential customers who are walking and driving by your business every single day. Here are 3 reasons why you should invest in a sidewalk sign for your business.
1. It lets people know you are there - Do you know how many people pass by your business on any given day? And do you know how many of those people have no idea what kind of business you have or what you offer? This is where an outdoor sign such as a sidewalk sign comes in. An outdoor sign lets people know you are there. It will help you get the attention of passer byers who might not otherwise notice you.
2. It's always working for you - A sign can be advertising for you all day everyday helping you attract new customers and bring new business in. Put your deals on a sign outside of your business and you are sure to get some walk in's that you otherwise would not have gotten.
3. "A business without a sign is a sign of no business." - That is a quote that an industry professional said and boy is it true. Just by placing one sign in front of your business you can increase your transactions by a considerable amount. Ignore the importance of an outdoor sign and you could miss out on a lot of sales.
Source: Articlesbase.com
Sign-A-Rama - Kearny Mesa in San Diego
1. It lets people know you are there - Do you know how many people pass by your business on any given day? And do you know how many of those people have no idea what kind of business you have or what you offer? This is where an outdoor sign such as a sidewalk sign comes in. An outdoor sign lets people know you are there. It will help you get the attention of passer byers who might not otherwise notice you.
2. It's always working for you - A sign can be advertising for you all day everyday helping you attract new customers and bring new business in. Put your deals on a sign outside of your business and you are sure to get some walk in's that you otherwise would not have gotten.
3. "A business without a sign is a sign of no business." - That is a quote that an industry professional said and boy is it true. Just by placing one sign in front of your business you can increase your transactions by a considerable amount. Ignore the importance of an outdoor sign and you could miss out on a lot of sales.
Source: Articlesbase.com
This month Signarama is offering special pricing on sidewalk signs. Give us a call for details.
Sign-A-Rama - Kearny Mesa in San Diego
How to Read Your Prospect Like a Book!
By John Boe
Top salespeople and the most successful managers recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes". They understand that one of the easiest and most effective ways to close sales is to be aware of their prospect's "buy signals".
Are you aware that your body language reveals your deepest feelings and hidden thoughts to total strangers? It might surprise you to know that research indicates over 70% of our communication is done nonverbally. In fact, studies show that nonverbal communication has a much greater impact and reliability than the spoken word. Therefore, if your prospect's words are incongruent with their body language gestures, you would be wise to rely on their body language as a more accurate reflection of their true feelings. Body language is a mixture of movement, posture, and tone of voice. The good news about this subject is that your subconscious mind already understands the meaning of every gesture, posture, and voice inflection. The bad news is, without the proper training you are unable to consciously apply this information.
Gain the Competitive Edge
Get started on the right foot. Research shows that we decide in the first few moments whether we like someone or not. Yes, we also judge a book by its cover too. There is absolutely no substitute for a positive first impression. Create a favorable first impression and build rapport quickly by using open body language. In addition to smiling and making good eye contact, you should show the palms of your hands, keep your arms unfolded, and your legs uncrossed.
Create harmony by "matching and mirroring" your prospect's body language gestures. Matching and mirroring is unconscious mimicry. It is a way of subconsciously telling another that you like them and agree with them. The next time you are at a social event, notice how many people are subconsciously matching one another. Likewise, when people disagree, they subconsciously mismatch their body language gestures. The psychological principle behind matching and mirroring is that people want to do business with salespeople that they believe are similar to them.
You can build trust and rapport by deliberately, but subtly, matching your prospect's body language in the first ten minutes of the appointment. For example, if you notice that your prospect is crossing their arms, subtly cross your arms to match them. After you believe you have developed trust and rapport, verify it by seeing if your prospect will match you. Uncross your arms and see if your prospect will match and mirror you as you move into a more open posture. If you notice your prospect subconsciously matching your body language gestures, congratulations, this indicates that you have developed trust and rapport. Conversely, if you notice your prospect mismatching your body language gestures, you know trust and rapport has not been established and you need to continue matching and mirroring them.
Body Language Basics
Be mindful to evaluate the flow of "gesture clusters" rather than isolated gestures taken out of context. Listed below are some important body language gestures that you need to become familiar with.
Body Postures:
There are two basic categories of body postures; Open/Closed and Forward/Back. In an open and receptive body posture, arms are unfolded, legs uncrossed, and palms are exposed. In a closed body posture, arms are folded, legs are crossed and the entire body is usually turned away.
Head Gestures:
There are four basic head positions.
Facial Gestures:
Facial gestures reveal deceit, doubt, deliberation, and critical judgment.
Are you missing your prospect's buy signals? As a professional salesperson you must continuously monitor your prospect's body language and adjust your presentation accordingly. By understanding your prospect's body language gestures you will minimize perceived sales pressure and know when it's appropriate to close the sale!
John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 937-299-9001.
Sign-A-Rama - Kearny Mesa in San Diego
Top salespeople and the most successful managers recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes". They understand that one of the easiest and most effective ways to close sales is to be aware of their prospect's "buy signals".
Are you aware that your body language reveals your deepest feelings and hidden thoughts to total strangers? It might surprise you to know that research indicates over 70% of our communication is done nonverbally. In fact, studies show that nonverbal communication has a much greater impact and reliability than the spoken word. Therefore, if your prospect's words are incongruent with their body language gestures, you would be wise to rely on their body language as a more accurate reflection of their true feelings. Body language is a mixture of movement, posture, and tone of voice. The good news about this subject is that your subconscious mind already understands the meaning of every gesture, posture, and voice inflection. The bad news is, without the proper training you are unable to consciously apply this information.
Gain the Competitive Edge
Get started on the right foot. Research shows that we decide in the first few moments whether we like someone or not. Yes, we also judge a book by its cover too. There is absolutely no substitute for a positive first impression. Create a favorable first impression and build rapport quickly by using open body language. In addition to smiling and making good eye contact, you should show the palms of your hands, keep your arms unfolded, and your legs uncrossed.
Create harmony by "matching and mirroring" your prospect's body language gestures. Matching and mirroring is unconscious mimicry. It is a way of subconsciously telling another that you like them and agree with them. The next time you are at a social event, notice how many people are subconsciously matching one another. Likewise, when people disagree, they subconsciously mismatch their body language gestures. The psychological principle behind matching and mirroring is that people want to do business with salespeople that they believe are similar to them.
You can build trust and rapport by deliberately, but subtly, matching your prospect's body language in the first ten minutes of the appointment. For example, if you notice that your prospect is crossing their arms, subtly cross your arms to match them. After you believe you have developed trust and rapport, verify it by seeing if your prospect will match you. Uncross your arms and see if your prospect will match and mirror you as you move into a more open posture. If you notice your prospect subconsciously matching your body language gestures, congratulations, this indicates that you have developed trust and rapport. Conversely, if you notice your prospect mismatching your body language gestures, you know trust and rapport has not been established and you need to continue matching and mirroring them.
Body Language Basics
Be mindful to evaluate the flow of "gesture clusters" rather than isolated gestures taken out of context. Listed below are some important body language gestures that you need to become familiar with.
Body Postures:
There are two basic categories of body postures; Open/Closed and Forward/Back. In an open and receptive body posture, arms are unfolded, legs uncrossed, and palms are exposed. In a closed body posture, arms are folded, legs are crossed and the entire body is usually turned away.
- Leaning back and closed = Lack of interest.
- Leaning back and open = Contemplation and cautious interest.
- Leaning forward and closed = Potential aggressive behavior.
- Leaning forward and open = Interest and agreement. If appropriate, this would be a good time to ask for the order.
Head Gestures:
There are four basic head positions.
- Head neutral = Neutral and open attitude.
- Tilted back = Superior attitude.
- Tilted down = Negative and judgmental attitude.
- Tilted to one side = Interest.
Facial Gestures:
Facial gestures reveal deceit, doubt, deliberation, and critical judgment.
- Eye rub = Deceit, "see no evil."
- Eye roll = Dismissive gesture that indicates superiority.
- Looking over top of glasses = Scrutiny and a critical attitude.
- Nose rub = Dislike of the subject.
- Hand or fingers blocking mouth = Deceit, "speak no evil."
- Chin stroking = Making a decision.
- Thumb under chin with index finger pointing vertically along the cheek = Negative attitude and critical judgment.
Are you missing your prospect's buy signals? As a professional salesperson you must continuously monitor your prospect's body language and adjust your presentation accordingly. By understanding your prospect's body language gestures you will minimize perceived sales pressure and know when it's appropriate to close the sale!
John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 937-299-9001.
Sign-A-Rama - Kearny Mesa in San Diego
Saturday, February 12, 2011
Be a “Bandit” to Drive Customer Traffic
If you have a business that relies on foot traffic for success, it’s imperative to find ways to get customers physically through the door. One great, inexpensive strategy for doing that is to use bandit signs, small signs mounted to a metal frame that’s pushed into ground.
Before you run out and start blanketing your area with these signs, be sure to check to see if your city has any relevant sign rules or restrictions. Bandit signs are designed to be a temporary way to enhance your visibility, but you don’t want to be noticed by local officials for the wrong reason.
Since bandit signs are small, it’s important to make good use of the space you do have. Be sure your address is prominent; the font should be large and easy to read and the color should be bold. We can help you with the content and look of your signs, and also provide pointers on where to place them for maximum visibility.
Before you run out and start blanketing your area with these signs, be sure to check to see if your city has any relevant sign rules or restrictions. Bandit signs are designed to be a temporary way to enhance your visibility, but you don’t want to be noticed by local officials for the wrong reason.
Since bandit signs are small, it’s important to make good use of the space you do have. Be sure your address is prominent; the font should be large and easy to read and the color should be bold. We can help you with the content and look of your signs, and also provide pointers on where to place them for maximum visibility.
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