Putting Rear Window Decals on Your Car

by PAULA DIACO on FEBRUARY 26, 2013

Applying a rear window decal on your car can be a great way to personalize your ride or promote your business. Having a unique rear window decal can make your car stand out and grab the attention of everyone who sees it. It can serve as both a window tint and a marketing message for your business, or customization for a tricked-out ride.

Anyone following your car on the highway, or if you’re stopped at a stoplight, will be subjected to your marketing message for several minutes. (Of course, this is also a good reason to be a safe and careful driver who’s not prone to “finger waving” while you’re driving.)

Applying a rear window decal is more common than applying a decal to a side window, because side window decals can eventually be worn off, the more the window is raised and lowered.

The rear window decal is see-through due to tiny holes throughout the entire graphic. When viewed from the outside, the holes appear textural, but the viewer’s brain will fill in the holes, bringing the message home to any onlooker. Meanwhile, on the inside, the holes and the translucent properties of the decal will still allow the driver to see out the rear window without any difficulty.

For a business owner, using a rear window decal can be a great alternative to using an entire vehicle wrap for a car or truck. Of course, having a vehicle wrap on the sides and front of the car will gain more attention, but when budgets or length of ownership are an issue, a rear window decal can be an effective way to let people know who you are and what you do. If you feel like wrapping the entire car or truck later, the rear window decal is a great stepping stone toward that goal.

One thing we always want to warn our customers about when choosing and applying a rear window decal, is to keep weather conditions in mind. When it rains, the raindrops may cover the holes in the decal which can affect your visibility, so be sure to use the wipers occasionally. Another weather-related issue is snow and ice, especially up here in Vermont. When you have snow and/or ice on your car, use the rear defroster to melt the snow off the decal, do not use a snow/ice scraper! You run the risk of scraping and ruining your decal.

For more information on our vehicle wraps and , visit our website. You can also find the SIGNARAMA store nearest you using our online store locator.

Originally posted in Sign-A-Rama Blog.


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Putting Rear Window Decals on Your Car

Survey Confirms Importance of Signs

Since we’re in the business of making signs, of course we believe in their value as a tool to draw customers to businesses as well as provide important information like directions, rules, product data, and more. A recent survey conducted by a National Sign Co. shows we’re not alone.

The “What’s Your Sign” survey focused on whether signs are an effective way to attract customers to stores or events. They employed a professional survey firm to reach out to 1,000 of its customers to gain valuable insight on this topic, and we were delighted to see the results, some of which we’ve provided below.

Generating Interest

When asked what actions they’d taken because a sign caught their interest, survey respondents said they:

• Remembered the business at a later time (79%)
• Entered the business (76%)
• Told someone else about the business (75%)
• Purchased a product or service (68%)
• Told someone else about the sign (53%)
• Looked up the business online (51%)

In particular, the survey showed that women and younger consumers are especially perceptive about signage. It also showed that bad signage or not having signage can deter people from entering stores; from 52% to 70% of survey respondents said offensive, misspelled, dirty or poorly made signs would stop them going inside.

More Is Better

An overwhelming number of survey respondents (83%) said small businesses should have between one and three signs around their storefronts to entice customers. The mean number was 2.8.

An Indicator of Quality

More than three out of five survey respondents (68%) believe signage reflects the quality of a store’s products or services. More than one-quarter (26%) think it’s a strong quality indicator.

Simple and Clean

Easily readable signs was the biggest factor survey respondents said would make them more likely to try a small business’ product or service (90%). Other important factors are:

• Graphically attractive signs (77%)
• Bright and colorful signs (72%)
• Funny signs (68%)
• Modern signs (60%)
• Sophisticated signs (51%)

 If you’re seeking a way to get more customers into your business, we’ll be happy to take a look at your current signage and recommend additions/revisions with that goal in mind.

www.sdsar.com

Survey Confirms Importance of Signs

April 2013 Newsletter from Sign-A-Rama Kearny Mesa

 

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April 2013 Newsletter from Sign-A-Rama Kearny Mesa