Saturday, May 25, 2013

Avoid Grammar Miscues and Ambiguity

Many people have forgotten most of what they learned in English class—but that doesn’t mean you can be lazy with your sign copy. You never know who’s going to be viewing your signs; some people are likely to be troubled by grammar mistakes, which may make them think you’re not detail oriented.

It’s always a good idea to work with a professional writer on sign copy. If you choose to write it yourself, be sure to have a number of reviewers (ideally including a professional) take a look at it before you submit it to us. While our QC process should catch the most grievous errors, we don’t claim to be writers or grammar experts, and you will bear the responsibility for the copy you submit.

Grammar mistakes aren’t the only sign verbiage miscue you can make. Take a look at this sign, spotted at Tropicana Field in St. Petersburg, Florida:

 

 

 
Does it mean the elevator isn’t working or does it point the way toward an elevator for people with special needs? It’s likely the latter—but it could be the former due to the ambiguous wording. All we can say is writer beware!

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Tuesday, May 7, 2013

What Can We Do For You?

There’s no reason you need to be a sign expert—not when you can rely on us to use our knowledge
and experience to become your go-to sign resource. We take great pride in our ability to provide any sign-related service, from determining the type of signs you need to designing them, manufacturing them, installing them and maintaining them. With us “in your corner,” you can be certain your signage will communicate your message in an appropriate, professional way, and will adhere to all relevant sign regulations. That leaves you free to concentrate on your areas of expertise. In particular, here are a few services we offer:

Business Services. We can craft a signage program that reinforces your brand and helps you gain new clients. We also offer business-enhancing services such as toll-free numbers, which may increase ad response by 30 percent, and sign leasing, which can help you stretch your signage budget.

Design Services. Our highly skilled design team can certainly lay out your signs in a pleasing manner—but they can also design logos and provide full-service graphic design services. Whether you have existing images that need a bit of TLC or you need us to find artwork that reflects your company’s identity, our designers are “on the job.”

Digital Printing. Technology has changed the printing industry for the better, and we’re pleased to offer quick and affordable state-of-the-art advanced digital printing. Say goodbye to film and plates, and hello to high-quality full-color printing that can be used on everything from small decals to large format graphics. Our team is ready to support your team and all its signage needs. We look forward to establishing a relationship and earning the position of your trusted sign expert.


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