Sunday, June 30, 2013

Banner Shape Options

Professionally designed and printed banners are a great way to get out messages—but there are some things you need to be aware of with respect to shape before you move forward. Banners that are thoughtfully composed and the “right” shape can really stand out, while those that aren’t run the risk of being ignored.



The three most popular banner shape options are:
  • Perfect square
  • Horizontal rectangle
  • Vertical rectangle
Which one is best for you? That depends on two things: where it will be displayed and the elements contained in your design. Thus, be sure to take a look at the place where your banner will hang; that alone will often be enough to make a shape decision.

If you’re still undecided, think about the artwork and copy you plan to have on your banner; in general, squares or vertical rectangles are best for text-heavy banners, while horizontal rectangles work better when you have a large art element (like a logo) and a small amount of copy.

Don’t despair if none of these popular choices resonate with you, as we can create banners of just about any shape, including circles, teardrops, and flags, or we can customize a banner to meet your specific needs. We look forward to using our expertise to design and produce banners that ensure your message gets noticed.


www.sdsar.com

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Sunday, June 16, 2013

Don’t Sabotage Your Signs


Knowing you need a sign is one thing; making smart decisions about what it says, how it looks and where it’ll be placed is a whole different ballgame. We’re available to help—to make sure you don’t make choices you might end up regretting—but here are some things to think about before you sit down with us:
  • Choose simplicity over beauty/artsy. In many cases, people will need to get the gist of your sign in just seconds, so make sure your message isn’t hard to read—but is clear and straightforward.
  • Separate “art” and “details.” It’s a good idea for branding purposes to include your logo on all your signage, but you need to make sure your company name and appropriate contact information (phone number, website, address, etc.) appear separately. This is true even if the name of your company is part of your logo—since it’s probably pretty small and thus not easy to read.
  • Don’t make assumptions. Think everyone knows what you do? Think again. If it’s not clear from the name of your company, i.e., Fred’s Print Services, make sure you note the product or service you provide in any sign used to market your business.
  • Think 360 degrees. When most people consider vehicle signs or lettering, they focus on the sides of the car, truck, bus, etc. What about the front and back? You’ll miss out on thousands of views if you don’t also use that prime “real estate” to get your message out.
  • Color with care. Full-color signs are expensive, and we haven’t seen any data that proves the added expense is worth it from an ROI perspective. We’ve created plenty of compelling one-color signs, although two colors is probably best. If your budget is tight, we can use tactics like reversing parts of the copy—so the “color” becomes the background and the text is white—to add punch to one-color signs.

Whatever your sign needs, we pride ourselves in coming up with solutions that are cost-effective and get your message out in a professional, captivating way.

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Thursday, June 6, 2013

Using Custom Banners for Trade Show Displays


by LINDSEY BURSEVICH on APRIL 25, 2013

Trade show displays can be very useful for businesses of all shapes and sizes. Even individual service providers can benefit from displaying at trade shows by using custom banners to stand out from the crowd and show potential clients exactly what they have to offer.

SIGNARAMA has lots of experience designing and printing custom banners, perfect for displays at exhibitions and events. Fabric custom banners are a particularly popular product from their extensive range, and with very good reason.

Fabric custom banners are light and easy to transport, extremely important for use in repeated trade

The bottom line – choosing SIGNARAMA fabric custom banners can really help your booth to stand out from the crowd. Plus, our team of expert designers will ensure that your company has a cost effective, unique fabric custom banner that says exactly what you want it to say – time after time after time.

For more information on the SIGNARAMA store near you, be sure to use our online store locator.
shows and exhibitions. Strength and durability is also important when you remember that these custom banners could be used repeatedly over a whole season or even a number of years, which adds to cost effectiveness. Washable custom banners are also important, which is why SIGNARAMA’s fabric banners are completely washable. It’s pretty amazing how grubby this type of thing can get after being repeatedly put up, taken down, folded, and stored away until the next trade show or exhibition. Keeping your custom banners looking fresh, clean, and bright says something about your business – it’s fresh, it’s clean and it’s bright, and you care! Something to watch out for – all fabrics used at trade shows and exhibitions must adhere to codes from the National Fire Protection Association (NFPA). Fabric custom banners from SIGNARAMA adhere to all of these codes and are manufactured from flame retardant fabrics.

Lindsey Bursevich – who has written 40 posts on SIGNARAMA Blog.
Lindsey Bursevich is the Marketing Manager at United Franchise Group, which owns the SIGNARAMA franchise. She received both her B.S. in Marketing and her MBA from Florida State University. Upon starting with UFG, Lindsey worked solely for SIGNARAMA, but has since expanded her role to work amongst all six brands. In her spare time, she enjoys traveling and going to the beach, and is a season ticket holder with the Miami Heat. Lindsey currently resides in Palm Beach County, with her dog Bella.




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Monday, June 3, 2013

Summertime is Banner Time!

Sure, we live in San Diego, where the weather is good year-round…but even here summer has a distinctive feel to it—and people are apt to be out and about more than they are during other seasons. What does that mean to those who are promoting businesses or events? It’s “prime time” for displaying professionally made banners that attract customers and participants.

The variety of banner options might surprise you. In addition to custom vinyl banners—the most popular, versatile and cost-effective type of sign design used by businesses today—we can also produce any of the following types of banners:

  • Fabric banners—washable, durable and very lightweight
  • Mesh banners—durable, lightweight and popular for outdoor advertising
  • Banner stands—an easy, cost-effective promotional solution, especially at trade shows
  • Hanging banners—a unique way to advertise, with multiple hardware configurations available to meet just about any mounting method
  • Inflatables—a great way to make a big statement, in shapes and sizes that were previously unheard of
  • Flags—attention-getting and available in a range of sizes and colors
 What can we create for you? Whether you know exactly what you want or you need some guidance from our creative team, we’re here for you—all summer long!


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