Tuesday, May 20, 2014

Need Boat Signage? We’ve Got You Covered | Signarama Kearny Mesa


While those of us lucky enough to live in San Diego can take to the waters year-round, summer is still high season when it comes to boating. Given the environment in which boats are found, you want to make sure your signage—lettering, graphics and registration—is up to the challenge. We do it all.

Boat Graphics and Lettering
Differentiate your boat with custom graphics and lettering, including stylish names, striping and elaborate wraps. Whether you have a recreational boat, dive boat, fishing vessel, racing craft, catamaran, inflatable or Jet Ski, we can create durable graphics and lettering that meet your unique needs—from classy and elegant to exotic and progressive.

Boat Registration
Make sure your boat complies with all Department of Transportation registration lettering restrictions by working with us. We use durable, waterproof cast vinyl to produce capital, block letters that are at least three inches tall. We’ll suggest a color that will stand out from your boat’s hull and ensure you have two sets of lettering, one each for the port and starboard sides of the bow.

Ready to get onto the bay, river, ocean or any other body of water this summer? Before you set sail, make sure your boat signage is ready as well—and contact us if it isn’t.


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Tuesday, May 6, 2014

Love It or Hate It, Facebook Is So Hot Right Now

BY WENDY FRINK | April 24, 2014|

While some users and companies have vowed to abandon Facebook, those actually doing so are in the minority. Try as you might, there is no escaping the behemoth.

Judging by Facebook’s first-quarter results, released yesterday, usage and revenue continue to soar. A few highlights:

Users are more active than ever
  •  Almost 1.28 billion people use Facebook on a monthly basis, up 15 percent from last year.
  •  802 million people use Facebook everyday, an increase of 21 percent year-over-year.
Mobile is super hot
  •  609 million users on average checked Facebook on their mobile devices everyday, an increase of 43 percent year-over-year
  •  59 percent of advertising revenue comes from mobile
Revenue is up
  •  Total revenue for the first quarter is up 72 percent from the first quarter in 2013 ($2.5 billion versus $1.5 billion). Profit rose to $642 million, from $219 million a year ago.
  •  Advertising revenue was $2.27 billion, up 82 percent from the same quarter last year, with most being generated by mobile.
Instagram to remain (mostly) ad-free for now
During the earnings call, chief operating officer Sheryl Sandberg said that, in terms of Instagram, the company is “very focused on consumer growth and we move slowly and deliberately in monetization. So we don't see the need or the urge to ramp this as quickly as we possibly could.”

Facebook does not appear to be going to the way of Friendster or Myspace, much to Mark Zuckerberg’s surprise. Facebook’s founder said, “I've actually predicted for a long time that eventually that will flatten out and I thought it would decrease, but actually it continues to increase
much to our surprise and joy.”

Source: http://www.entrepreneur.com/article/233397 


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Friday, May 2, 2014

Sales Need a Boost? Think About Your Store Signage | Signarama Kearny Mesa


Retailers need to be on top of every aspect of their operation, and that includes their signage. Rieva Lesonsky, CEO of GrowBiz Media, suggested nine ways to boost sales by focusing on your signs in article that appeared on the Small Business Trends website.

Before you enter into an expensive advertising or marketing campaign, you might consider following her tips to draw more customers into your store and get them to spend while they’re there:

  • Clean It Up—Make sure your store’s outdoor signage is fresh, up-to-date and clean.
  • Check It Out—Drive and walk by your store from all angles to see if your sign reads well from a distance.
  • Clarify—Ensure your sign clearly states what you sell; you don’t earn any points by being clever.
  • Draw Them In—Attract foot traffic by highlighting special events, sales and seasonal products on sandwich signs outside the door (as long as local zoning ordinances don’t prohibit it).
  • Work Your Windows—Add signage to your windows to draw attention, taking care that it doesn’t block the view inside.
  • Remember the Basics—Ensure that your hours of operation, phone number and website URL (if applicable) are displayed on the door, so customers who stop by when you’re closed know when to come back and/or where to learn more about your store.
  • Direct Traffic—Use in-store signage to direct customers’ shopping patterns, ensuring they know where to find new products, those on sale or clearance priced, and more.
  • Use Images—Since a picture still is worth a thousand words, think about using eye-catching images on your signs to get attention.
  • Have a Banner Season—Hanging vinyl banners is a great way to cost-effectively advertise seasonal events and sales.

We hope using one or more of these tips will increase how often you ring up sales. Signarama-Kearny Mesa stands ready to be of assistance when you need a sign boost.

www.sdsar.com



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