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What things should you take into account when you’re choosing a color or colors for your signage? According to www.colorcombos.com (and seconded by us), here are five tips:
- If your business already has an established brand color, you’ll want to work with that unless you’re ready for a complete advertising overhaul.
- Consider whether you want to psychologically impact potential customers by gaining their attention, stimulating their senses or inspiring a certain positive response—and if so, determine what is most apt to motivate them. Orange, yellow and red are considered to be high arousal colors, while blue, green and violet tend to be less provocative—although a range of reactions can be created by intensifying or lessening shades.
- Don’t let an intense background color or graphic overpower the most important message on your signage.
- Work with contrasting complementary color pairs for powerful impact, i.e., blue and orange or purple and yellow.
- Remember that a black-white combination is clearly legible and less expensive than using color(s).
We enjoy hearing your ideas for your signage and then using our expertise in the area of color to make suggestions that ensure your message really “pops” with your audience—and is a strong reflection of your brand. Let us know ay Signarama Kearny Mesa how we can be of service.
