Differentiating Your Company at Trade Shows | Signarama San Diego (Kearny Mesa), CA

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As the economy recovers, the trade show industry is bouncing back as well. A number of organizations curtailed or canceled their annual events due to budgetary issues, but that seems to be a thing of the past. With this marketing opportunity once again at companies’ disposal, the question for those that rely on trade shows to drum up business is this: how can you differentiate your organization so you attract the customers you seek?

We can help. Whether you need a totally new look or you want to refresh items used at past shows, Signarama—Kearny Mesa has the expertise and experience to produce “show-stopping” trade show materials, such as these:

• Panel Displays—Make a bold statement with a panel display board that’s covered with durable Velcro-receptive fabric. They’re easily transported and are available in both standard (8’ and 10’) and custom back wall options.
• Point of Purchase—Drive customers to you with creative messaging that gets their attention. We can recommend products and ideas that will make your company stand out and motivate people to become customers.
• Fabric Display Graphics—Custom-printed fabric makes a grand statement in whatever form you choose. There’s no limit to how it can be used: banners, flags, table covers, exhibit walls and more.
• Pop-Up and Tabletop Displays. Both of these trade show staples are popular because they travel well, are easy to assemble, and provide you with the chance to showcase your professionalism via unique graphics and messages.

Time to get on the road again? If so, let us know if your existing trade show materials could benefit from a facelift or you need to invest in some new, compelling pieces. Either way, we’re ready to help.

Differentiating Your Company at Trade Shows | Signarama San Diego (Kearny Mesa), CA

Eliminate Sign Controversies | Signarama San Diego (Kearny Mesa), CA

We don’t see signs as being controversial, but we’re a bit biased since they’re our business. The fact is, signs can rile up people and even cause public outcry. That occurred last week in Carlsbad, when the City Council denied Car County Carlsbad’s bid to have a digital sign approved to replace the static sign they called “very tired and very old” that’s adjacent to I-5 north.

Opponents of the proposed signage called it “really ugly,” “nothing better than a billboard on steroids” and “visual pollution.” In addition to siding with the anti-digital residents, the Council took steps to ban future digital signage in the city.

What should this mean to you? A few things:

• Ensure your exterior signage meets all current rules and regulations. Staying within the law should be a no-brainer—especially if you’re located in a building or center with strict signage rules.
• Make sure your signage doesn’t have the potential to rub people the wrong way. Even if you do follow the rules, you still don’t want to design something that falls into the garish or obscene category.
• Don’t count on statistics to help bail you out. Car County Carlsbad said a new digital sign would increase sales up to 12% each year, resulting in more local jobs and greater tax revenues. Those against the signage didn’t believe those claims and really didn’t care if they were true; they were more concerned with aesthetics.

When you work with a sign professional like Signarama – Kearny Mesa, we’ll ensure your signage doesn’t break any laws—governmental or building/center-specific—and is tastefully done.

www.sdsar.com

Eliminate Sign Controversies | Signarama San Diego (Kearny Mesa), CA