Thursday, October 29, 2015

Sign Vendor Vetting: What You Need to Know


Sign Vendor Vetting: What You Need to Know

Are all sign vendors the same? Of course not! As in any industry, there are companies that operate at the high end of the quality spectrum, and those that aren’t quite as accomplished. How can you ensure you work with the best?

A good starting point is Yelp. As of this writing, when you search “Signarama” in San Diego, the top listing is Kearny Mesa. If you read through the customer comments, you’ll get a great sense of our professionalism, timeliness and ability to create signs that meet or exceed our customers’ expectations.

Any company is going to sing its own praises, but you can learn a lot by seeing what past customers think of the service and product they received. Most of our 15 Yelp reviews are 5 stars. (Are we perfect? No. But we really try to be.)

Once a company passes the Yelp test, it can be helpful to ask questions that will separate the “superstars” from the “wannabees.” Here are a few things to ask about, along with the answers you should look for:

  1. Do you have an employee training program?
  1. Yes! We believe ensuring we employ the most skilled and knowledgeable experts in the sign and graphics industry is paramount to our success. (Do you know that Signarama has the most extensive training program in the industry?)
  1. What kind of vendor relationships do you have?
  1. We proactively work to ensure we have strong relationships with the most respected vendors in the industry so we can offer you the best quality and widest variety of products. (Do you know that many vendors test new products and equipment at Signarama, so we often have the most advanced technology before anyone else?)
  1. Will I ever deal with a subcontractor?
  1. Absolutely not. We’re full-service sign experts, so we’ll support you through the entire process, from conception to installation. (Do you know that the Signarama team can assist you with everything from selecting design elements to make your sign stand out to ensuring you’re aware of the maintenance required to keep your sign looking its best?)

You may have other questions that pertain to your specific needs, and don’t be afraid to ask them. The more you invest in vetting your sign vendor, the better your end product is going to be. You’ll never regret investing the time required to know exactly what kind of company you’re dealing with…to ensure you receive the professional, quality service you deserve.



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Friday, October 16, 2015

Image Enhancement Through Displays



Image Enhancement Through Displays

How can your business stand out among its competition and draw more customers to purchase your product or service? One way is to look better with everyone else by displaying professionally designed and produced banner stands, POP displays, and flags. Let’s take a look at each of these attention-getting vehicles:

Retractable banner stands. These cost-effective promotional solutions are available both single- and double-sided. They feature molded end plates and a three-piece bungee-corded pole, are the quickest to set up and take down, the simplest to store.

POP displays. Lightweight and durable, portable pop displays are simple and quick to assemble. Models are available in sizes of 8, 10 and 20 feet, as well as for tabletops. They come in a variety of shapes, including straight, curved and serpentine.

Flags. A great attention getter, flags provide numerous display options. While they’re commonly used outside buildings for identification purposes or in conjunction with promotions, they can be used just about anywhere, permanently mounted on walls, displayed on floor stands or hung from ceilings.

All these products work well at trade shows, or in any other situation where your intent is to get people’s attention. The experts at Signarama—Kearny Mesa are ready to help you create banner stands, POP displays and flags that truly set your business apart. 



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Monday, October 5, 2015

8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]



Written by Steve Rayson | @steverayson

All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies.

Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. According to Shareaholic's latest report, Facebook now drives 25% of all traffic to its publishers' websites.
Also, according to Forrester, Facebook owns 13% of all time spent on mobile devices. Plus, the average U.S. Facebook user (there are 222 million of them) spends 14 hours a month in his or her mobile Facebook News Feed.

The ability to create engaging posts in Facebook has therefore become a key part of any content amplification strategy. But what can you do to create better post engagement?

Mari Smith and BuzzSumo have put together the following helpful infographic on eight Facebook engagement statistics that every content marketer needs to know.

[click to enlarge]


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