tag:blogger.com,1999:blog-9652565915355693322012-01-19T13:12:43.820-08:00At Sign-A-Rama – Kearny Mesa, we specialize in designing banners, regulatory signs, site signs, architectural signs, ADA signage, window and vehicle graphics, digital printing, trade show prints…and much more.Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.comBlogger911100tag:blogger.com,1999:blog-965256591535569332.post-72166033200091452672012-01-19T13:04:00.000-08:002012-01-19T13:12:43.837-08:00

By Amy Ahlers Did you know that fewer than 10% of people who set New Years' Resolutions actually achieve them? How can you ensure YOUR success? Try using the Top 10 Tips below. 1. Write Them Down. It's a fact: writing down your goals gives you a higher chance of success. 2. Commit. Move beyond the land of "good ideas" to the land of true "commitment". Make the decision that you will show up

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-30028286530621745962012-01-17T18:29:00.000-08:002012-01-19T13:05:06.254-08:00

There are many elements to a successful sign, including its verbiage, font, artwork, layout and color. It might be the latter one that causes the most consternation. What colors are appropriate for sign backgrounds? (Hint: They don’t have to be white.) What about the copy? Black is often the default choice, but should it be? One of the things that makes the sign business so exciting for those of

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-64654397758683612592012-01-09T19:25:00.000-08:002012-01-19T13:05:20.963-08:00

You’re not alone if you’re being challenged to make marketing decisions that will result in the most “bang for your buck.” Signage can play a significant role in driving people to your business, even if you work from a home or virtual office, if you consider your car to be a sign venue. You certainly don’t have to go “all in” and get your vehicle wrapped (although we do offer that service). You

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-23645963790986451952012-01-05T20:15:00.000-08:002012-01-19T13:04:32.081-08:00

When people learn we’re in the sign business, their thoughts typically go to the same place, the tried-and-true, traditional four-cornered sign that’s been used for years and years. Certainly those types of signs will always be in vogue, and we’re happy to design and produce them, but technology has come a long way and there are many other creative ways to get your message across, including

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-59515189611548526412011-11-30T21:31:00.000-08:002011-11-30T21:31:19.984-08:00

What came first, the chicken or the egg? People have debated that question for countless years. What does this have to do with signs? We have our own debatable question: What’s more important, what a sign says or how it looks? Like the “chicken” question, there truly is no right or wrong here; both the verbiage on a sign and the way it’s designed (including layout, graphics, fonts and colors) are

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-37670647044842344502011-11-20T18:18:00.001-08:002011-11-21T09:45:28.643-08:00

Whether you’re seeking to have a banner made for a special event, or you need one to use for year-round marketing purposes, you may be surprised at the variety of options available to you. We can work with you to discuss your specific needs and recommend the best banner to communicate your message. Custom Vinyl Banners: These are the most popular, versatile and cost-effective option, available

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-83358613474945976012011-11-02T15:37:00.000-07:002011-11-02T15:39:23.312-07:00

Special Offer: 25% off banners & banner stands this month only!   Sign-A-Rama - Kearny Mesa in San Diego

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-3862328970585809172011-11-02T15:35:00.000-07:002011-11-02T15:35:36.378-07:00

By Peter Wylie, Published April 7, 2010 By now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and generate millions of dollars of revenue.  The only problem is, your small business doesn’t have 1/1000th of the brand recognition these companies have.  You run a solid small

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-46604424665088162722011-11-02T15:34:00.000-07:002011-11-02T15:40:06.098-07:00

By Shefali Burns What does it mean to "have an attitude of gratitude"? What is gratitude? How can gratitude change your life? Gratitude to me is being grateful and thankful for everything in our lives. This includes the people in our lives, the lessons and challenges in our lives, the things that bring us joy and comfort, the basic necessities of life, etc. It means not taking anything for

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-68281918217826857542011-10-23T19:50:00.001-07:002011-10-23T19:50:59.898-07:00

If you haven’t yet started to us your vehicle as a marketing tool, what are you waiting for? The statistics are overwhelming that getting your message on the road, so to speak, will result in significant benefits. Consider this: • Mobile advertising is the most effective and efficient form of outdoor advertising; it reaches more consumers at a lower cost per thousand impressions (CPM). • Media

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-78916476012415486302011-10-04T14:16:00.000-07:002011-10-04T14:16:33.496-07:00

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-79911160035369300602011-10-04T07:29:00.000-07:002011-10-04T07:29:25.352-07:00

No matter how skilled a writer you are, the same scene plays out all the time: When it comes to writing the content for an email or planning a social media post, a minor panic sets in. Where will this content come from? Before you stress out about this scenario, take a step back and realize that the answer is already right in front of you, on social media. Facebook, Twitter, LinkedIn, and

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-11813808602089339902011-10-04T07:28:00.000-07:002011-10-04T07:28:10.666-07:00

By Eli Kahn         A sales banner can offer a tremendous amount of value to your company. They're large,  noticeable and get straight to the point. They're also manufactured from sturdy vinyl, so they will  last a long time. If you are not using a banner to promote your sales already, then you are selling  your business short. However, even if you are already using this great marketing tool,

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-60302877926250741432011-10-04T07:26:00.000-07:002011-10-04T07:26:56.573-07:00

By Sam Manfer        Interviewing is the most important step of sales calls and relationship development.   Interviewing requires asking stimulating questions that get prospects to discuss their wants  relative to what you’re offering.  However, interviewing also requires active listening.  That is,  listening with an ear to learn and understand.      When someone opens up, it’s a major step

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-13944210434442189272011-10-02T19:42:00.000-07:002011-10-02T19:42:40.902-07:00

You’re literally surrounded by signs, everywhere you go. Some are subtle, others are loud, but there are a few things all signs have in common:   ·                     They inform new and potential customers. ·                     They increase your sales. ·                     They identify your business. ·                     They build your business around the clock. ·                     They

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-71700704425827899952011-08-30T07:27:00.000-07:002011-08-30T07:27:27.596-07:00

Why listing your contact information on your website just isn't enough. Every business website should have a "Contact Us" page. It's a must-do. It legitimizes your business by offering a real person to contact, and helps you gather leads. But are you making the most of your contact page? First, study your website analytics to find out how people use your contact page. If you don't already have

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-60468606207186459262011-08-30T07:25:00.001-07:002011-08-30T07:25:32.435-07:00

By Shelley Holmes  Leaders today face many challenges in striving to meet company goals and keep employees  happy. Encouraging teamwork and fostering an empowered work environment are key factors in  creating a high performance workplace. Another, often under-utilized tool to creating high  performance workplaces is humor.  There are several benefits to keeping things light at the office: 

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-34070781867139148572011-08-07T20:12:00.000-07:002011-08-15T17:11:51.923-07:00

If you spend a lot of time on the road and you’re not using your car as a promotional tool, you might be missing a great opportunity to gain new clients even as you suffer through traffic jams. Car magnetic signs allow you to promote your business while you’re on the go; they’ve proven to be invaluable for businesses like dog walkers, landscapers, florists and many more. The same decisions

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-23950650443048734392011-08-01T08:47:00.000-07:002011-08-01T08:47:36.132-07:00

Cloud computing is a whole new computing technology and philosophy that has changed the way small businesses  are conducted online. What was once seen as a dream has been integrated into mainstream IT resource. A research  conducted by Portio Research in 2010 found that 56% small business segments are still unfamiliar with concept.  If you are one of them, here are some tips as to why you

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-86096105754613563372011-08-01T08:45:00.000-07:002011-08-01T08:45:31.548-07:00

By Jim Braun  Custom outdoor signs are important marketing tools for growing your business. An effective sign  will not only alert potential customers about your business, it will generate interest in your  products and services. Quality outdoor signage is essential to generating traffic and boosting  sales.  Public awareness and advertising are essential to the success of your business. In

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-52429856803672627832011-08-01T08:43:00.000-07:002011-08-01T08:43:57.484-07:00

by Rick Melero My life is thriving in balance with purpose. Is yours? Do you find yourself fighting to stay  motivated? Are you putting things off . . . wasting time . . . lost without a purpose? If you  said yes to any of these, there is still hope. But first, you must understand the difference  between motivation and inspiration.   How would you like to be that person that is always

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-57980203760219652142011-07-23T12:18:00.000-07:002011-07-23T12:18:21.007-07:00

Neon signs play an important role in the sign industry and they remain a great way to differentiate your business and attract customers. If you prefer a more eco-friendly product, you may want to consider the Flashing LED Board, the latest commercial device you can use to promote your business in various ways, including sign board, light signs, illuminated signs during the day and night, and

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-67597734015157909782011-06-28T12:29:00.000-07:002011-06-28T12:29:06.016-07:00

By Kamran Akbarzadeh Article Source: http://EzineArticles.com/5716847 If there are a bunch of people in a room and you are asked to identify those who are visionary  what would you do? Would you talk to each person individually to find out who is visionary and  who is not? Would you assign them some tasks in order to watch them and identify the visionary  ones? Would you divide them in groups

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-4210278004041915072011-06-28T12:17:00.000-07:002011-06-28T12:17:44.101-07:00

By Kara Klein Article Source: http://EzineArticles.com/5738849 One of the most obviously important parts of your custom outdoor sign is what is says. But the  message you choose to put on your sign is vital for more reasons than you think. The words you  put on your signage are more than just words; they're an important design element. The curvy  shapes and lines of each letter create word

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-78223570114531535372011-06-19T11:36:00.001-07:002011-06-19T11:36:40.766-07:00

There are many different components to signs, including size, color, design and verbiage. Since every sign serves a unique purpose, these elements need to be researched on a case-by-case basis; there’s no cookie-cutter right or wrong, but there are some general guidelines with respect to the words that appear on your signs. In most cases, it’s best to get your message across in as few words as

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-4066494182593480702011-05-28T16:37:00.001-07:002011-05-28T16:37:10.136-07:00

Some signs are intended to be permanent, but others are strictly temporary. In either case, you may find yourself faced with figuring out how to dispose of signs you no longer need in the greenest way possible. Recycling is certainly an option for many types of signs. You may be able to place signs made from aluminum, cardboard and most plastics in your curbside recycling bin…but check your city

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-21316811404415172232011-05-08T11:23:00.001-07:002011-05-08T11:23:12.146-07:00

When businesses plan a marketing strategy, they usually focus on things like advertising, collateral, social media, and getting out in the community at trade shows and networking events to spread the word about their products and services. Signage, which should be a critical component to any marketing strategy, is often not considered in this respect. Your signage not only directs customers to

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com1tag:blogger.com,1999:blog-965256591535569332.post-17779507015314155412011-04-17T16:32:00.000-07:002011-04-17T16:32:13.455-07:00

Both vehicle graphics (vinyl that is applied directly to the vehicle) and magnetic signs (graphics that are magnetically held to the side of the vehicle) are great ways to advertise your business as you drive from here to there during the course of your business day. Vehicle graphics stay on your truck or van permanently (or until you peel them off), whereas magnetic signs come on and off as you

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-84877918573629873252011-04-10T20:02:00.000-07:002011-04-10T20:02:21.050-07:00

With so much emphasis being given to new technologies, sometimes it’s easy to forget that the tried-and-true still has a lot of value. Such is the case regarding A-Frame signs, which have been used by businesses to drive foot traffic for years...and with good reason: they’re an affordable and almost surefire way to get noticed. Because the message is displayed on both the front and back,

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-16301018983924243412011-03-13T11:50:00.001-07:002011-03-13T11:50:47.433-07:00

While creativity can certainly be an asset when marketing your business, when it comes to signage, simple and straightforward is always best. Most people will look at a sign for just seconds, so they must immediately be able to figure out what business it represents and what its message is. Using branding elements consistently, including logos, fonts and colors, will help ensure potential

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-58598288642687097972011-03-05T18:42:00.001-08:002011-03-05T18:42:31.120-08:00

Have you ever driven past a place a business because you didn’t notice its sign? In this day of “anything goes” graphics, you’d think that would never occur…but it does all the time. Your quest, as a business owner, is to ensure that your customers can always find you. Do be sure your outdoor signage is sized appropriately, i.e., if people need to see it from the street, it needs to be larger

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-16617742119509432292011-02-23T10:55:00.000-08:002011-02-23T10:55:44.204-08:00

View our Specials Page

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-2978318761849764592011-02-22T16:53:00.001-08:002011-02-22T16:56:22.357-08:00

YouTube is the world’s second largest search engine behind Google. If you’ve checked your email inbox or Facebook wall lately, that’s probably no surprise to you. However, what people seem to forget about online video is this: it’s a great way not only to push your messaging, but also get indexed and improve your brand’s SEO. The next thing that people forget is that there’s more than YouTube

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-67949852553106015962011-02-22T16:52:00.001-08:002011-02-22T16:55:49.557-08:00

Every business, no matter what kind it is needs a sidewalk sign. Not only are sidewalk signs cost  effective but they are also the best way for you to reach potential customers who are walking and  driving by your business every single day.   Here are 3 reasons why you should invest in a sidewalk sign for your business.  1.    It lets people know you are there - Do you know how many people pass

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-73079051515022173262011-02-22T16:50:00.000-08:002011-02-22T16:57:33.053-08:00

By John Boe  Top salespeople and the most successful managers recognize the importance of nonverbal  communication in the selling process and have learned to "listen with their eyes". They  understand that one of the easiest and most effective ways to close sales is to be aware of their  prospect's "buy signals".  Are you aware that your body language reveals your deepest feelings and hidden

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-57163657430342967332011-02-12T18:22:00.000-08:002011-02-12T18:22:47.551-08:00

If you have a business that relies on foot traffic for success, it’s imperative to find ways to get customers physically through the door. One great, inexpensive strategy for doing that is to use bandit signs, small signs mounted to a metal frame that’s pushed into ground. Before you run out and start blanketing your area with these signs, be sure to check to see if your city has any relevant

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-34678604100105645722011-01-25T14:17:00.000-08:002011-01-25T14:29:56.957-08:00

By John Rizzi With so many people using Facebook and Twitter, it's easy to forget that social media as a marketing channel is still very much in its infancy. Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-26017325268116081532011-01-25T14:15:00.000-08:002011-01-25T14:24:57.922-08:00

Using your vehicles to advertise your business or organizations makes sense. It gives  value for money with a high visibility in the community. Your vehicles become moving  billboards. And they work. You will get noticed.  The whole point of advertising is to get the message out to the people who need your  products and services. Television, newspaper, direct mail and radio are the traditional

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-65207204398481098232011-01-25T14:13:00.000-08:002011-01-25T14:27:59.482-08:00

By Maribeth Kuzmeski It's official: We survived 2009. But you're probably not spinning around in your office chair, throwing confetti in the air to celebrate. That's because though you may have survived, 2009 was an especially difficult year for business. The New Year offers an opportunity for a fresh start. And while cutting prices or updating your marketing plan might help get the job

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-62011576972166838362011-01-15T15:49:00.000-08:002011-01-15T15:49:08.880-08:00

Once you decide to erect a monument sign to drive customers to your business, you face a number of important decisions that will significantly affect how much “bang you get for your buck.” You need to make smart choices regarding three design elements: visibility, legibility and readability. Visibility, as you would expect, relates to whether the sign can be seen. Size is certainly one thing to

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-74212878798729463042010-12-25T11:05:00.000-08:002010-12-28T19:41:45.192-08:00

Given today’s economic challenges, everyone is seeking the “magic bullet” that will help their business prosper. While there’s nothing particularly magical about signs, it has been proven that increasing your signage can have a positive effect on your bottom line. “Research on Signage Performance,” a multi-part study conducted by the University of San Diego, concluded that onsite signage has a

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-81643481430338701212010-12-21T06:33:00.000-08:002010-12-21T06:33:59.530-08:00

Yes, you read correctly. You can now have a virtual sales force without any of the costs of recruiting, training or benefits. Affiliate marketing is loosely defined as a marketer (or company) that pays a pre-determined commission to their affiliate network (or group of website publishers) for each transaction that occurs on your website. How does this work, you ask? Well, providers such as

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-7226738469228818792010-12-21T06:31:00.000-08:002010-12-23T12:51:24.054-08:00

SIGN-A-RAMA - KEARNY MESA offers a unique, patented LED Car Top Billboard to drive your message wherever you drive! This billboard outdoes other automotive advertising options because it is not only the most brightly-lit option, but because you can change your message whenever you want by just changing the sign insert. The LED Car Top Billboard is not just for delivery vehicles, it is also

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-20140694831069653402010-12-21T06:30:00.000-08:002010-12-21T06:30:22.985-08:00

Today's consumers can sometimes look like a threatening mob. They're often unhappy, make vague or irrational demands, and can rush in unexpected directions that strongly affect our livelihoods. They may suddenly take their business elsewhere or bombard us with timeconsuming, expensive complaints. Even both. "These people are manipulating the marketplace through pressure, protest, and politics,"

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-32352778979508116922010-12-09T20:42:00.001-08:002010-12-23T12:53:45.303-08:00

There’s great value to establishing a brand and maintaining it consistently throughout all your marketing efforts. However, that doesn’t mean you shouldn’t do something new now and then to freshen your image and ensure your message is up to date. The “freshening” process doesn’t have to be cumbersome or expensive, and it can even be rather subtle. You can use any number of signage products,

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-68568352605140941712010-11-24T16:15:00.000-08:002010-11-30T09:19:19.082-08:00

What is the first word that comes to mind when you hear the term “monument sign?” Do the words expensive, heavy or big come to mind? Not anymore!! It’s time to shatter those pre-conceived notions & meet the new monument sign of 2010, the Foamcore Monument Sign. There are several different finishing systems that can be used when manufacturing monument signs. These include Traditional (Brick or

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-69275714356253711202010-11-24T16:13:00.000-08:002010-11-24T16:13:18.662-08:00

By John Boe While you may not always get what you want, you will always get what you expect! Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your thoughts of success and achievement. Think thoughts of defeat or failure and you are bound to be discouraged. Belief is an incredibly powerful state of mind. Your

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-4838562844182789832010-11-24T16:11:00.000-08:002010-11-24T16:11:11.315-08:00

When you position your brand or company on Facebook, Twitter and the like, you’ll be opening yourself up to positive feedback – as well as negative feedback. And that’s okay. Really. It may seem counter-intuitive that negative feedback can actually boost your image, but it’s true. Of course, you can always have your administrator remove negative comments immediately. However, that would be

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-51873006472857520002010-11-23T20:15:00.000-08:002010-11-24T16:09:05.488-08:00

There are many different reasons to use signage in your business, but perhaps the most common is to direct people either to your location or within it. For that reason, simplicity must rule the day when you’re designing your signs. Less is more should be your mantra, despite the fact that you may feel there’s so much more you can say. And, because it’s not likely that you’re an expert at sign

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-22617981917959086802010-11-13T16:29:00.001-08:002010-12-23T12:55:47.202-08:00

Erecting a billboard is typically beyond the budget capabilities of most small businesses, but that’s not the only alternative you have to get your message out to the driving public. How about turning your own car, or your company’s entire fleet, into rolling advertisements? Vehicle signage options include everything from small magnetic signs to full body vehicle wraps. Your choice should be

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com2tag:blogger.com,1999:blog-965256591535569332.post-1218543922782300002010-11-11T13:03:00.000-08:002010-11-23T11:35:27.692-08:00

Sign-A-Rama - Kearny Mesa in San Diego

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-90312580600062089322010-11-11T13:01:00.000-08:002010-11-23T11:37:03.334-08:00

Sign-A-Rama - Kearny Mesa in San Diego

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-46856535640580600072010-10-11T16:18:00.000-07:002010-11-22T10:17:45.391-08:00

By David Schoemaker Signage in the Real Estate business is crucial. Your sign is an extension of your business. You need to have a quality professional looking sign. There are several different types of Real Estate Signs that are available and very useful. Along with different substrates options there are also different graphic options. Graphics can be simple vinyl lettering or digital prints.

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-26304348060265402362010-10-11T16:15:00.000-07:002010-11-22T10:18:02.120-08:00

By Kara Klein Vinyl banners in all shapes and sizes have been around for ages. Vinyl banners are one of the most popular types of signs out there. They offer the most BANG for your buck when promoting your business, event, school or organization to people all around you. Custom banners have come a long way over the past few years making it more economical to print full color banners instead of

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com1tag:blogger.com,1999:blog-965256591535569332.post-34918474235438752562010-10-11T16:12:00.000-07:002010-11-22T10:18:19.232-08:00

How can you stay self-motivated and productive in the midst of turbulent times and a sluggish economy? How do you persevere as a salesperson when times are tough and customers seem to be holding on to every penny in fear of economic uncertainty? Every challenge, setback and personal difficulty you encounter in life also brings with it the seed of equivalent or greater benefit. The key to

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-81927542826373028962010-10-10T14:20:00.000-07:002010-11-22T10:18:37.925-08:00

A successful marketing plan includes many variables, but signs are an important component. According to the U.S. Small Business Administration, 89% of failing businesses end up in that position due to improper signage. Putting a more positive spin on it, businesses with good signage have an almost 90% probability of success. This, of course, begs the question…what is “good signage”? There’s not

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-38089371983826241952010-09-24T13:46:00.000-07:002010-11-22T10:18:53.374-08:00

You can now shop online at our Web site.  You can order banners, decals, lettering, displays and signs.  You can order pre-made signs or use our design center to customize the sign to fit your needs. Add you own logo, personal or  business information to customize it. All in just 3 easy steps! Sign-A-Rama - Kearny Mesa in San Diego

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-2191451617445447102010-09-24T13:34:00.000-07:002010-11-22T10:22:33.556-08:00

Sign-A-Rama - Kearny Mesa in San Diego

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-58403659579098250342010-09-23T14:47:00.000-07:002010-11-22T10:23:47.610-08:00

Branding Your Company Establishing and maintaining your company’s brand provides significant value as you seek to gain new customers. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Branding

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-38637983361696543862010-09-22T14:52:00.000-07:002010-11-22T10:24:48.926-08:00

By Nick La Your website’s footers (that bottom part of the page you think no one looks at) have evolved to become more than a place to position a copyright statement, legal statement or a second navigation bar. Nowadays, the footer has moved up the ladder – figuratively speaking – in importance. The reason for this is related to Search Engine Optimization. More web designers are now aiming for

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-20950618034160155992010-09-22T14:50:00.000-07:002010-11-22T10:26:10.512-08:00

Floor graphics have become increasingly popular in many businesses today both large and small. Supermarkets, Hospitals, shopping malls, offices, retailers and financial institutions are just some of the many businesses that use them. There are many types and ways to use floor graphics. Eye catching designs and colors can be used to introduce or remind customers of popular name brands and

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com1tag:blogger.com,1999:blog-965256591535569332.post-20600954312819692052010-09-22T14:46:00.000-07:002010-11-22T10:26:27.415-08:00

Take Charge of Your Internal Dialogue: Engage the linguistic nutrition of championship performance Your self-talk is the foundation of your belief system and your belief system determines your attitudes about your success or lack of it in your sales career. Inner thoughts either set you up for success or failure. Therefore, negative, pessimistic thoughts will ultimately lead to procrastination

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-78490728328333992702010-09-12T09:11:00.000-07:002010-11-22T10:29:13.348-08:00

Banners are one of the most cost-effective ways to establish a visual presence, but if you want to add some punch to your display, you should consider a banner stand as well. Since your aim is to attract attention---whether you're at a trade show or other event, or merely advertising at your place of business---it makes great sense to maximise the opportunity with a highly visible banner stand.

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com1tag:blogger.com,1999:blog-965256591535569332.post-12056876377494238302010-08-28T18:18:00.000-07:002010-11-22T10:30:02.430-08:00

In early June, Sign-A-Rama - Kearny Mesa, in San Diego, was contacted by representatives of Cartoon Network to explore the possibility of transforming Ciro’s Pizzeria, a local pizza restaurant, into the Cartoon Network Cafe for the annual Comic-Con Convention in mid July. Comic-Con is the largest convention in San Diego, bringing over 130,000 attendees and exhibitors. The concept was to cover

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-29103896573785362162010-08-24T08:13:00.000-07:002010-12-23T12:57:39.756-08:00

A FRAME SIGNS: A cost effective way to draw attention. A frame signs are essential for the growth of any retail, commercial, or food service business. For many small businesses, it is essential to garner attention by placing sandwich boards and a frame signs out in front of the establishment, like on the sidewalk, or right outside an entrance. This gives the friendly impression that all are

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-55917347101430174982010-08-24T08:11:00.000-07:002010-11-22T10:31:18.870-08:00

Everything has become a commodity. Every day we find more and more inexpensive versions of the same things. Companies quickly catch up with what others have done -- and even a good idea quickly becomes commoditized. So, how do you keep your edge? How do you get remembered? How do you develop your SO -- your Stand Out factor? Even though we know that new, different and distinct is what gets

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-12701409058693902772010-08-24T08:09:00.000-07:002010-11-22T10:31:38.848-08:00

A recent survey finds that Facebook merchant pages rank as the top social tool for brands. Retailers recognize the value of grabbing a piece of the Facebook pie, setting up merchant pages on Facebook and aggressively working to collect fans. And according to a recent poll by search engine marketer Performics, 34% of consumers say they first heard or learned about a product via a social network.

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-46238039416332891392010-07-22T07:31:00.000-07:002010-11-22T10:31:59.690-08:00

In early June, Sign-A-Rama - Kearny Mesa, in San Diego, was contacted by representatives of Cartoon Network to explore the possibility of transforming Ciro’s Pizzeria, a local pizza restaurant, into the Cartoon Network Cafe for the annual Comic-Con Convention in mid July. Comic-Con is the largest convention in San Diego, bringing over 130,000 attendees and exhibitors. The concept was to cover

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-13016342319193059992010-06-23T12:44:00.001-07:002010-11-22T10:33:25.479-08:00

Your sign is an integral part of your advertising program along with the other forms of commercial communication such as television, radio, newspapers, magazines, and billboards. There are four basic criteria used to judge the effectiveness of these advertising media: (1) coverage of the trade area, (2) repetition of a message, (3) readership of a message, and (4) cost per thousand exposures of a

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-56303312824506166522010-06-23T12:43:00.001-07:002010-11-22T10:32:45.833-08:00

Successful promotions and marketing campaigns can be difficult to achieve, especially when competitors are using the same online and offline channels as your company. Now that traditional television advertising and even internet advertising have been accepted as powerful and persuasive advertising platforms, outdoors advertisers are seeing an acceptance of car wrap advertising. Why? Vehicle Wraps

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com1tag:blogger.com,1999:blog-965256591535569332.post-35319909090266379072010-06-23T12:41:00.001-07:002010-11-22T10:34:04.348-08:00

"I'm sorry, I'm out of my office. Would you please leave your name and number and I'll return your call as soon as I can." How many of us are still waiting for our reply? Technology has made our selling lives both easier and more challenging. Voice mail is a challenge that forces us to redefine our telephone strategies. Create Interest. If a customer doesn't need your product or service

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-1584263216252544132010-05-24T10:21:00.000-07:002010-11-22T10:35:33.349-08:00

"How are you today?" Nothing defines you as a telemarketer or salesperson more than that opening delivered in an obligatory, insincere way (the way 80 percent of your competition delivers it). If you want to separate yourself from your competition and actually connect with your prospect, use any of the following after you give your name and company name. 1. "Can you hear me okay?" This is my

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-73756277763089013982010-05-24T10:16:00.000-07:002010-11-22T21:33:26.439-08:00

Every store owner knows that point of sale material helps increase the impulse buys made by retail buyers in most industries. While clients are waiting to make a purchase or are waiting in reception areas, they have time to look at advertising material, fill out application forms, be alerted to new products, or even buy an impulse item. This makes the point of sale signage you choose important

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-44488585666528949662010-05-24T10:12:00.001-07:002010-11-22T21:33:49.692-08:00

Sandwich board signs are a great way to attract new customers, especially foot traffic. They are proven to provide an effective and economical increase in your advertising coverage and generally require no special permits for placement. One of the unique and value added benefits stems from the ease of changing the message. Most are designed for two printed inserts, easily changed when a new or

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-69983295577668470582010-05-24T10:04:00.000-07:002010-11-22T21:34:22.083-08:00

Networking is by far the most essential skill for building a business or sales career -- and the one most often overlooked. Networking opportunities exist everywhere -- business meetings, professional associations, alumni groups, sports groups, community groups, weddings, parties and any place people come together. The trick to maintaining a successful internal network is to keep in touch: don't

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com1tag:blogger.com,1999:blog-965256591535569332.post-10221021125385513852010-04-22T10:07:00.000-07:002010-11-22T21:34:48.409-08:00

Doing your homework before you make a sales call has never been easier. And the good news is, the bigger the account, the more information you can uncover. Making assumptions is second only to procrastination in undermining your effort to win more business and make more money. Why make assumptions, when you can get answers to specific questions. For example learn about the company: What

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-65997462366855020362010-04-22T10:05:00.000-07:002010-11-22T21:35:13.332-08:00

Many people depend on contractors to help them handle day to day activities. From yard work and maintenance to home improvements and appliance repair hiring a contractor can be the best way to get a job done correctly. With the busy day to day life that many people lead it is very helpful to be able to hire an individual to do a great job. Yard signs are a good way for contractors to showcase

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-23884137372924657152010-04-22T10:03:00.000-07:002010-11-22T21:35:33.037-08:00

By Kara Klein We live in a highly competitive age. With the economy drooping like eyelids on New Year's day, people are scrambling to find employment and do business wherever they can. One industry that is doing well is the advertising industry - people are investing what money they have in getting themselves noticed in this day of uncertainty. A smart way of using your advertising budget is by

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-61404992133257315572010-04-22T09:56:00.000-07:002010-11-22T21:35:56.742-08:00

By Tracey C. Velt Are you still following your New Year's resolutions? If not, spring is a great time to let go of bad habits and start fresh. 1. Exercise. Feeling stressed? When nothing seems to be going right, try to squeeze in a workout, suggests sales coach John D. Mayfield, of Farmington, Mo. Going for a walk, run, bike ride, swim, or other exercise is an excellent way to feel better.

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-4180571796671169462010-03-17T13:53:00.000-07:002010-11-22T21:36:18.722-08:00

Build Connections That Last A Lifetime By Maribeth Kuzmeski It's official: We survived 2009. But you're probably not spinning around in your office chair, throwing confetti in the air to celebrate. That's because though you may have survived, 2009 was an especially difficult year for business. The New Year offers an opportunity for a fresh start. And while cutting prices or updating your

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-18732742670520684332010-03-17T13:46:00.000-07:002010-11-22T21:36:42.022-08:00

Using your vehicles to advertise your business or organizations makes sense. It gives value for money with a high visibility in the community. Your vehicles become moving billboards. And they work. You will get noticed. The whole point of advertising is to get the message out to the people who need your products and services. Television, newspaper, direct mail and radio are the traditional ways

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-17965707145567077822010-03-17T13:39:00.000-07:002010-11-22T21:37:05.325-08:00

By John Rizzi With so many people using Facebook and Twitter, it's easy to forget that social media as a marketing channel is still very much in its infancy. Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-67027967690369534882009-11-18T13:11:00.001-08:002010-11-22T21:37:51.533-08:00

Sign-A-Rama - Kearny Mesa in San Diego

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-41424223452527748612009-11-18T13:09:00.000-08:002010-11-22T21:38:26.557-08:00

Sign-A-Rama - Kearny Mesa in San Diego

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-76892602364840069272009-11-18T13:08:00.000-08:002010-11-22T21:39:12.187-08:00

Sign-A-Rama - Kearny Mesa in San Diego

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-52182180006123162502009-05-25T12:46:00.000-07:002010-11-22T21:39:33.520-08:00

It seems harder and harder for legitimate businesses in San Diego to get noticed these days. All the standard avenues of advertising have been filled with road blocks. It is certainly understandable why consumers want to be selective about what they allow into their sphere of influence. We are all consumers after all and so can relate to the feeling of being bombarded by advertising everyday.

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-77567639657446793142009-05-17T12:00:00.000-07:002010-11-22T21:40:04.078-08:00

Financial Foundations: Now is the Time to Tighten Belts Now is the Time to Tighten BeltsSmall business owners should review basics and business for ways to cut costs. With the ever-changing financial situation facing small business owners today, there are more challenges than ever. There are many small things business owners can do that will add up to substantial savings. Everyone needs

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-20479020411515389022009-04-27T13:28:00.000-07:002010-11-22T21:40:28.249-08:00

We are a part of the largest sign franchise in the world, with over 850 stores. Sign-A-Rama - Kearny Mesa creates innovative designs and produces them in vinyl, large format digital print, screen print and other techniques to get your message out. We pride ourselves in taking care of the customer and doing it right the first time. Our satisfied customers include Northrup Grumman, Westfield

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-54089263913662155532009-04-05T18:47:00.000-07:002010-11-22T21:40:52.595-08:00

It’s hard enough to get more prospects and new clients during a booming economy when people feel free to spend money. But when the global economy is suffering, it’s much harder to get prospects to take action. The following eight steps for more effective prospecting can help attract new business. 1. Broaden Your Perspective Determine how you can create a leap in demand for your products and

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-58505512831622246232009-02-04T11:39:00.000-08:002010-11-22T21:41:19.919-08:00

For proper adherence, all surfaces should be considered as dirty and should therefore be cleaned prior to any vinyl application. Household surface cleaners, such as Windex, are acceptable; however, we recommend a 2-to-1 mixture of water and isopropyl alcohol. After thorough washing, wipe the surface dry with a clean, dry, lint-free cloth.Air and surface temperature must be above 55 degrees

Steve Maderhttp://www.blogger.com/profile/05128599802979688579noreply@blogger.com0tag:blogger.com,1999:blog-965256591535569332.post-83526144069016285392009-02-04T11:37:00.000-08:002010-11-22T21:41:38.063-08:00

If you have decided to purchase a banner, it is very important to place your new banner is a position that will do your company the most good. By selecting the proper location, you can ensure that your new purchase will perform up to expectations and that it will be able to function to the utmost.The old slogan, “Location, location, location,” applies to much more than real estate. When you

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