Member of a Worldwide Network

We are a part of the largest sign franchise in the world, with over 850 stores. Sign-A-Rama - Kearny Mesa creates innovative designs and produces them in vinyl, large format digital print, screen print and other techniques to get your message out. We pride ourselves in taking care of the customer and doing it right the first time. Our satisfied customers include Northrup Grumman, Westfield Malls, Cushman Wakefield Properties, Simon Malls, San Diego County, and many more organizations eager to market their products and services, with cost effective signage.

Sign-A-Rama - Kearny Mesa in San Diego

Member of a Worldwide Network

Eight Killer Steps to Attract New Business

It’s hard enough to get more prospects and new clients during a booming economy when people feel free to spend money. But when the global economy is suffering, it’s much harder to get prospects to take action.

The following eight steps for more effective prospecting can help attract new business.

1. Broaden Your Perspective
Determine how you can create a leap in demand for your products and services. Don’t go solo. Assemble a group of advisors and get their input and creative ideas. Include people who have differing points of view from you. Not easy, but critical.

2. Be Nimble and Innovative
You’ll never have all the facts. Make quick decisions. Be fearless and make tough choices. Create new uses for your products.

3. Dazzle Your Current Customers
Your current customers need care and feeding. Don’t ignore them at the expense of new business, because they’re actually your best source for new business.

4. Prioritize Wisely
The most important activity for any salesperson is to do what’s “closest to cash” as the first task of every single day—whether it’s following up with a prospect, writing a proposal or closing a deal.

5. Become the Expert
Companies hire experts because they can’t afford to make mistakes. Position your company as the expert with a specific product or in a specific market niche.

6. Stay Connected
Network like crazy. Attend a minimum of one event a week. You never know who you will meet and what you will learn. Never let your network go down. Networking is an essential referral marketing activity. So go make connections and build your business.

7. Don’t Cut Prices, Increase Value
There’s a lot of chatter about cutting prices in a lagging economy. But by cutting services, you’re cutting your profits even further. Instead, consider how to “get in and get started.” Divide your offering into smaller chunks, get results and create traction.

8. Commit to Building Your Referral Business
Referrals are always terrific, but they mean even more in a soft economy. Don’t let the lagging economy trickle down on you. Take charge and make your phone ring again! Let your prospects know how much you care about them. Tell and show just how much you appreciate their business. Inform them that you’d like to help people just like them. And, don’t forget to thank your prospects and clients for their referral.

Follow these tips and you will get more referrals by leveraging your contacts and clients. You will attract new business. You will accelerate your sales. And you will achieve higher results without increasing your cost of sales.

"Word of mouth" is one of the most valuable forms of advertising. It's powerful, effective, and very inexpensive! Your satisfied customers can be your best spokespeople and biggest cheerleaders. However, even happy customers can use reminders that they should "tell a friend." How can you encourage customers to do it? Here are some ideas...

Create a formal "tell a friend" program, which rewards your customers for spreading the word.
Include a flier about your business and the products and services you offer with each purchase; encourage customers to pass this flier onto a friend.

If you have a "bricks and mortar" office or store, place an attractive sign in a visible place encouraging clients to tell their friends about your business.

If you send out regular emails to your customers, add a P.S. suggesting that they forward the email on to others who may be interested.

Order a roll of pre-printed "We love referrals" or "I'm never too busy for your referrals" stickers, and place these on your letters, envelopes, brochures, invoices and other printed materials.

Ask! A great time to bring up the subject is just after your customer has expressed their satisfaction with your product or service. "I'm so glad you're happy," you could say. "Do you know of anyone else who could benefit from our service? I would certainly appreciate the referral!"

A positive testimonial about your company - delivered directly from your satisfied customer to a potential customer - is one of the most powerful forms of advertising. It pays to encourage your customers to tell their friends about your business.

Sign-A-Rama - Kearny Mesa in San Diego

Eight Killer Steps to Attract New Business

VINYL - Vinyl application instructions for large decals

For proper adherence, all surfaces should be considered as dirty and should therefore be cleaned prior to any vinyl application. Household surface cleaners, such as Windex, are acceptable; however, we recommend a 2-to-1 mixture of water and isopropyl alcohol. After thorough washing, wipe the surface dry with a clean, dry, lint-free cloth.

Air and surface temperature must be above 55 degrees Fahrenheit for the application of the vinyl. Apply the vinyl using the following steps:
(Note: It is recommended that a novice installer have a helper present on the following steps. It is not a requirement however it will help insure a quality installation.)

1. Measure and mark the area you wish to apply your vinyl using a water-soluble pencil. Water soluble pencils are available on our accessory pages. Precision marking will help assure a level application. Once you have the overall area defined and marked, you should have a good idea as to where the upper right and left corners of the decal should be placed. At this time, take your decal (paper and all) and tape the right upper corner of it to your predetermined area. Have your assistant hold the upper left corner of the decal in place while you stand back a few feet and look at it. If you like it's placement, move on to step 2.
2. Tape the left corner in place and put a piece of tape down the center of the decal. At this time, using your water-soluble pencil, place a mark on the right and left side of the decal. Make sure you mark both the tape and the surface you are mounting the decal to. You will be aligning these two marks later, so be sure you can see them clearly.
3. On the Left side of the decal, hold the paper and peel off the tape until you reach the center of the decal. (The decal should stay stuck to the application tape at this time) Cut the paper as close to the center as you can, without scratching your surface.
4. Spray the surface on the left side with water or application fluid (we recommend the application fluid) Note: do not spray water or application fluid when using reflective vinyl. Reflective vinyl should be applied on a dry surface. Place the left side of the decal down on the surface, taking care to line up the lines you drew in step 2. With the application tape still intact, squeegee the decal to the surface by applying pressure with smooth even strokes. Start at the middle of the decal and work your way out to the left. Note: Before you squeegee, make sure there are no wrinkles in the decal or application tape.
5. Lift up the right hand side of the decal and remove the remainder of the backing paper. (It is ok to lift up the piece of center tape at this time). Apply application fluid to the right hand surface. Place the right hand decal taking care to align your marks on the right hand side. Again, start at the middle and squeegee toward the right hand side of the decal. Note: Before you squeegee make sure there are no wrinkles in the decal or application tape.
6. It is a good Idea to wait just a couple of minutes before you remove the application tape. This allows the application fluid to begin drying and will prevent the decal from trying to come up. Once it is adhered to the surface, squeegee the entire decal a second time. Then carefully peel the tape off the entire decal.
7. It is common for there to be some small bubbles throughout the decal. These bubbles will leave by themselves within a few weeks. If you have any major, bubbles you can eliminate them by carefully heating the area with a hair dryer or heat gun, then puncturing them with a needle and applying pressure with your thumb. Note: You can do more damage than good by chasing the smaller bubbles. They will leave themselves as the vinyl breathes and the application fluid evaporates.

Sign-A-Rama - Kearny Mesa in San Diego

VINYL - Vinyl application instructions for large decals

BANNERS - Perfect Location For Your Banner

If you have decided to purchase a banner, it is very important to place your new banner is a position that will do your company the most good. By selecting the proper location, you can ensure that your new purchase will perform up to expectations and that it will be able to function to the utmost.

The old slogan, “Location, location, location,” applies to much more than real estate. When you are placing a banner, this is the most important factor. Here are some useful tips to help you find the best location for your banner.

1. Make it Visible - Placing a banner on the side of your building or under an overhang can greatly reduce the ability of potential customers to see this banner. You will need to make sure that your banner is located where it can be easily seen from the majority of directions and angles.
2. Try it Out - Before you finalize your banner's position, try hanging it in several different angles. Then, place yourself in your customer's position. Is it visible from the road, sitting in a car? Can it be easily seen from across the street in multiple directions? You will need to find the one location that provides the most visibility. Take some time with this step to make sure that your final location is the right location.
3. Remember the Elements - Weather can be detrimental to your new banner. If it is not secure properly, your banner may flap in the wind, making it unintelligible to passing pedestrians and vehicles. Make sure that your banner is located somewhere where there is at least some protection from the elements. If this is impossible, make sure that the banner is well secured and that it will not flap in the wind, obscuring the text.
4. Get Feedback. Try to find a few impartial friends to test-drive your banner. Ask them to walk and/or drive by your location and get their input on what they think of the banner. Ideally, do not reveal what your banner says to these test-drivers. It is important to make sure that they are able to read the banner as they pass-by.

   You know what the banner says and your brain may automatically fill in places that may not be completely visible. By conducting this test, you can make sure that everyone will be able to read your banner, regardless of whether they are walking or driving by.

5. Don't Be Afraid to Change. If your banner is not performing up to expectation, a move may be in order. Try a few different locations at first, to see which one provides the desired effect. Once you have narrowed down your options, you will be able to select the best location for your banner, based on actual customer reaction. This step should be carefully documented to provide you with the most useful data.

   By following these steps, you will be able to get the most out of your banner, both in actual life of the banner and effectiveness in getting your message across.

Sign-A-Rama - Kearny Mesa in San Diego

BANNERS - Perfect Location For Your Banner