Vehicle Signage: A Powerful Marketing Tool

Using your vehicles to advertise your business or organizations makes sense. It gives value for money with a high visibility in the community. Your vehicles become moving billboards. And they work. You will get noticed.

The whole point of advertising is to get the message out to the people who need your products and services. Television, newspaper, direct mail and radio are the traditional ways of increasing your brand awareness. But this is changing. More and more the internet becomes a tool of choice and it is cost-effective with the ability to reach many customers. And so is adding vehicle wraps, lettering or magnets to your vehicle.


Sometimes a full wrap is not needed to have impact and get attention! A partial wrap, vinyl lettering or a combination of both, with the proper design can accomplish the intention of bringing attention to your business.

Apart from the obvious benefits, vehicle signage will enhance your business in many ways:

• Vehicle graphics turn your vehicles into valuable assets. Wherever they go your name goes with them - through the suburban and city streets or out on the highway - people are everywhere.
• Vehicle signage is cost-effective. Though the upfront costs may be higher, think of it as a long-term investment in your business. Then there are the tax benefits; and, not to mention, the advertising benefits.
• Any branding increases community awareness and your business will have an increase in inquiries that you can turn into sales.
• On-car signs last for a long time (so make sure it looks good) and are visible 365 days of the year with no ongoing costs if the vehicles you use belong to you.
• Vehicle signage has a huge range of options from small magnetic signs to full body vehicle wraps.

Sign-A-Rama - Kearny Mesa in San Diego

Vehicle Signage: A Powerful Marketing Tool