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Are you still following your New Year's resolutions? If not,
spring is a great time to let go of bad habits and start fresh.
1. Exercise.
Feeling stressed? When nothing seems to be going right, try to squeeze in a workout, suggests sales coach John D. Mayfield, of Farmington, Mo. Going for a walk, run, bike ride, swim, or other exercise is an excellent way to feel better. Exercise can improve your mood because it releases endorphins in your brain, a hormone that can even trigger feelings of euphoria, he says. Physical exertion can add a wide variety of benefits to your life and is excellent for relieving stress. Of course, be sure to consult your physician before starting any major new exercise program.
2. Read and study more.
Become better educated on market conditions and trends locally, regionally, and nationally. Unfortunately, too few of us study, analyze, and use the wealth of information that is easily available to us, says sales coach Dirk Zeller.
3. Eat your big fish first.
When faced with a mounting obstacle, don’t blow it off until later, Mayfield says. Confront it first thing that day. You might be tempted to put off the problem and tackle the easier, smaller stuff first. But this usually winds up prolonging and intensifying the stressful situation.
4. Use checklists.
When you take on a listing, do you have a checklist that you follow as you work with your client? If not, try creating such a system so that you can put your business on autopilot, Mayfield says. Rather than trying to perform your marketing functions from memory, even if you’ve been in the business for years, institute a formal plan of action items you normally complete for each listing; it will help you streamline your day and make you more productive. Also, delegating tasks will be easier than ever, Mayfield says.
5. Ask for feedback.
Make a habit of surveying past customers about their experience with you, Mayfield says. Surveys can fuel ideas for new service offerings and help you fix problems you didn’t even know existed. You can use a Web-based survey provider such as Constant Contact, Survey Monkey or send it via mail along with a self-addressed stamped envelope. Consider some type of small incentive for completing it promptly. When you discover that customers have a gripe, look at it as an opportunity to follow up and remedy the situation before they tell others about their bad experience.
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