VEHICLE GRAPHICS AND CAR WRAP ADVERTISING DELIVER BIG RETURN ON INVESTMENT

Successful promotions and marketing campaigns can be difficult to achieve, especially when competitors are using the same online and offline channels as your company. Now that traditional television advertising and even internet advertising have been accepted as powerful and persuasive advertising platforms, outdoors advertisers are seeing an acceptance of car wrap advertising. Why? Vehicle Wraps are a high impact, cost effective form of advertising that work for all types and sizes of businesses. A vehicle wrap builds brand recognition, raises a company's profile and reinforces brand identity.

Business owners are rapidly discovering that car wraps and vehicle graphics are the most economical way to reach customers quickly, especially for event promotions such as trade shows. Compared to traditional forms of advertising- outdoor signs, television, print and radio, vehicle advertising can reach more consumers at lower Cost Per Thousand (CPM) impressions than any other form of outdoor advertising.

While advertising budgets for traditional media have been cut back, companies are still investing in vehicle advertising because they realize all that driving by employees is a golden opportunity to build their brand. No other form of advertising offers a lower cost per impression than a vehicle wrap.

According to the Outdoor Advertising Association of America:

• More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
• One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
• Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
• 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

A comparison between vehicle wraps Cost Per Thousand Impressions (CPM) with traditional adverting leaves no doubt about the advantages of going mobile:

• A 30-second prime-time spot in the top 100 television markets cost $17.78 per CPM.
• A 60-second drive-time ad in the top 100 radio markets cost $8.61 per CPM.
• A one-third b/w page ad in the top 100 newspaper markets cost $22.95 per CPM.
• A four-color one-page ad in 23 top magazine publications cost $9.35 per CPM.
• The average for all forms of billboard ads cost $2.18 per CPM.
• Vehicle wraps cost $.77 per CPM.

While a growing number of companies are spending more of their ad dollars on online advertising and less on traditional media, it appears that vehicle advertising or moving billboards are here to stay.

Sign-A-Rama - Kearny Mesa in San Diego

VEHICLE GRAPHICS AND CAR WRAP ADVERTISING DELIVER BIG RETURN ON INVESTMENT