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Establishing and maintaining your company’s brand provides significant value as you seek to gain new customers. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
Branding isn’t about getting your target market to choose you over the competition; it’s about getting prospects to see you as the only option to solve to their problem. With that in mind, good brands will:
• Deliver a clear message
• Confirm credibility
• Connect prospects emotionally
• Motivate buyers
• Solidify user loyalty
Signage is a critical element of any brand promotion strategy. Displaying your company logo in public locations maximizes your brand's exposure in addition to identifying your location and directing vehicle and pedestrian traffic.
We can support your branding efforts by ensuring your logo is treated respectfully with regard to sizing, placement, materials and colors. This preserves its value and positively reinforces the public image of your company.
Sign-A-Rama - Kearny Mesa in San Diego
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