A Sign of Success

A successful marketing plan includes many variables, but signs are an important component. According to the U.S. Small Business Administration, 89% of failing businesses end up in that position due to improper signage. Putting a more positive spin on it, businesses with good signage have an almost 90% probability of success.

This, of course, begs the question…what is “good signage”? There’s not really one answer to that question, but you should focus on clarity, location and design when you make sign placement decisions. If this is outside your area of expertise, ask a signage expert (like us!) to help; in addition to producing signs, we provide design services and placement consultations.

Will it really make a difference? Here’s an example that should convince you: A Whataburger that wasn’t seeing the volume it desired removed a brand-new pylon sign and installed one 40% larger and taller. It attracted 23% more customers the very next day, and sales have escalated for more than five years.

The next time you review your marketing program, take a critical look at your signage to make sure it’s adding all the value it can to your bottom line. Good signs should effectively advertise your company and put money in your pocket.

Sign-A-Rama - Kearny Mesa in San Diego

A Sign of Success