Saturday, February 12, 2011

Be a “Bandit” to Drive Customer Traffic

If you have a business that relies on foot traffic for success, it’s imperative to find ways to get customers physically through the door. One great, inexpensive strategy for doing that is to use bandit signs, small signs mounted to a metal frame that’s pushed into ground.

Before you run out and start blanketing your area with these signs, be sure to check to see if your city has any relevant sign rules or restrictions. Bandit signs are designed to be a temporary way to enhance your visibility, but you don’t want to be noticed by local officials for the wrong reason.

Since bandit signs are small, it’s important to make good use of the space you do have. Be sure your address is prominent; the font should be large and easy to read and the color should be bold. We can help you with the content and look of your signs, and also provide pointers on where to place them for maximum visibility.
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