Chicken or Egg?

What came first, the chicken or the egg? People have debated that question for countless years. What does this have to do with signs? We have our own debatable question: What’s more important, what a sign says or how it looks?

Like the “chicken” question, there truly is no right or wrong here; both the verbiage on a sign and the way it’s designed (including layout, graphics, fonts and colors) are important. The secret to a successful sign is making sure that each element is appropriate for your desired outcome.

With that in mind, it’s important to determine your expectations for the sign before you start writing copy and making design choices. Simplicity is key, as you don’t want to overwhelm people with too much information or an explosion of colors, artwork and fancy fonts that make it difficult to take in the message.

We recommend careful deliberation before you jump into creating any sign, even those you might think are fairly straightforward. As sign professionals, we’re happy to consult with you about copy, fonts, colors, graphics, layout and even size...all the elements that will make or break your signs. We both have the same goal: ensuring the “perfect” end result.

Sign-A-Rama - Kearny Mesa in San Diego

Chicken or Egg?