Focus on Fonts

Preparing the copy that will appear on your sign is just one piece of the puzzle that will result in the finished product. You might be surprised at both the variety of font choices that are available to you, and the big difference a font can make with respect to readability and punch.

Let’s take a look at the same copy in a few different fonts:

The point size (12) is the same, but that’s where the similarities end. Some of the differences are subtle, while others are more obvious. They range from conservative (Arial and Georgia) to more casual (Comic Sans MS) and from a bit feminine (Lucinda Handwriting) to a bit more challenging to read (Lucinda Blackletter).

The moral of the story is that making a font choice isn’t something to be done lightly. You need to think about the tone you want to set and ensure your selection takes that in mind. Graphic designers can provide excellent counsel in this area, as can the professionals at Sign-A-Rama.

Sign-A-Rama - Kearny Mesa in San Diego

Focus on Fonts