Selecting the colors for your sign’s background

Selecting the colors for your sign’s background and text is one of the most important decisions you’ll make, especially if it’s an outdoorsign, so viewers may be seeing it from a distance. We use a color wheel to determine the best combinations, based on contrast, hue and value.

According to the Outdoor Advertising Association of America, the highest visibility colors combinations to use on signs are as follows:

Black on yellow Black on white Yellow on black White on blue Green on white Blue on yellow White on green White on brown

Brown on yellow Brown on white Yellow on brown Red on white Yellow on red Red on yellow White on red

If you stray from these “tried and true” combinations, you risk decreasing the readability of your sign, and thus limiting its effectiveness. You might have a really compelling message, but if no one can read it, you’ve made a serious misstep.

We’ll make sure your outdoor signs are easy to read as well as appropriate for the audience you seek to attract and your product or service. We’ve helped thousands of businesses create signage that drives customers right to their door.

www.sdsar.com

Selecting the colors for your sign’s background