Sunday, January 6, 2013

A Sign of The Times

The beginning of each year is often a time of introspection, to think about things that were great and not so great in the year just ended and focus on making positive changes to support success in the New Year.  One of the things you might want to consider is updating or refreshing your signs.

Think about the many places you use signage in your business:

  • In your storefront windows
  • Throughout your facility
  • At trade shows
  • On your building exterior

Whether you’re using signs for marketing or informational purposes, they need to be compelling and accurately reflect your brand. When’s the last time you took an objective look at your signage? Ask yourself the following questions:

  • Is it still appropriate for our brand?
  • Does it have a clear message and professional look?
  • Is it starting to look a little worn?
  • Does it need to be updated or revised to reflect new messages?

Depending on your answers, it may be time for a sign makeover. We’ve helped countless businesses through this process, and we’d be delighted to walk you through it as well. Please let us know how we can be of service.


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