Don’t Sabotage Your Signs

Knowing you need a sign is one thing; making smart decisions about what it says, how it looks and where it’ll be placed is a whole different ballgame. We’re available to help—to make sure you don’t make choices you might end up regretting—but here are some things to think about before you sit down with us:

• Choose simplicity over beauty/artsy. In many cases, people will need to get the gist of your sign in just seconds, so make sure your message isn’t hard to read—but is clear and straightforward.
• Separate “art” and “details.” It’s a good idea for branding purposes to include your logo on all your signage, but you need to make sure your company name and appropriate contact information (phone number, website, address, etc.) appear separately. This is true even if the name of your company is part of your logo—since it’s probably pretty small and thus not easy to read.
• Don’t make assumptions. Think everyone knows what you do? Think again. If it’s not clear from the name of your company, i.e., Fred’s Print Services, make sure you note the product or service you provide in any sign used to market your business.
• Think 360 degrees. When most people consider vehicle signs or lettering, they focus on the sides of the car, truck, bus, etc. What about the front and back? You’ll miss out on thousands of views if you don’t also use that prime “real estate” to get your message out.
• Color with care. Full-color signs are expensive, and we haven’t seen any data that proves the added expense is worth it from an ROI perspective. We’ve created plenty of compelling one-color signs, although two colors is probably best. If your budget is tight, we can use tactics like reversing parts of the copy—so the “color” becomes the background and the text is white—to add punch to one-color signs.

Whatever your sign needs, we pride ourselves in coming up with solutions that are cost-effective and get your message out in a professional, captivating way.

Don’t Sabotage Your Signs