Using Signs for Marketing Purposes

Before your business can determine its signage needs, it’s important to know where it falls on the following spectrum:

• At one end are businesses that satisfy specific and infrequent customer needs.
• At the other end are businesses that fulfill general and frequent needs.

Many businesses will fall somewhere between those two extremes, so a combination of the two methods noted below, from the International Sign Association, is warranted.

Infrequent needs branding sites
Businesses offering products or services that meet specialized or infrequent needs must develop top-of-mind awareness so people remember them when those needs arise. Examples include veterinarians, appliance and electronics stores, locksmiths, medical and dental offices, real estate offices, and accounting and bookkeeping firms.

These businesses must focus on branding their site. To reinforce this effort, their signage must be designed to project the right image for the business, an image that can be recalled.

Frequent or impulse needs
Businesses designed to meet frequent or impulse needs must reach out and pull people in on the spot. Examples include grocery stores, gas stations, hotels, video stores, restaurants, convenience stores, and car washes.

Many customers of these businesses need to make a quick decision to stop, so their signage should be eye-catching with a brief, simple message that can be quickly read and understood. 

If your sign is going to convince impulse customers to stop at your business, it must be designed so the important information is easily recognized at a glance. Make sure the first time people read your sign they immediately understand the most important information: what you sell. Any additional information should be designed to keep your repeat customers interested in your sign and business so they remember to come see you again.Visit Sign-A-Rama - Kearny Mesa today

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Using Signs for Marketing Purposes