Eliminate Sign Controversies | Signarama San Diego (Kearny Mesa), CA

We don’t see signs as being controversial, but we’re a bit biased since they’re our business. The fact is, signs can rile up people and even cause public outcry. That occurred last week in Carlsbad, when the City Council denied Car County Carlsbad’s bid to have a digital sign approved to replace the static sign they called “very tired and very old” that’s adjacent to I-5 north.

Opponents of the proposed signage called it “really ugly,” “nothing better than a billboard on steroids” and “visual pollution.” In addition to siding with the anti-digital residents, the Council took steps to ban future digital signage in the city.

What should this mean to you? A few things:

• Ensure your exterior signage meets all current rules and regulations. Staying within the law should be a no-brainer—especially if you’re located in a building or center with strict signage rules.
• Make sure your signage doesn’t have the potential to rub people the wrong way. Even if you do follow the rules, you still don’t want to design something that falls into the garish or obscene category.
• Don’t count on statistics to help bail you out. Car County Carlsbad said a new digital sign would increase sales up to 12% each year, resulting in more local jobs and greater tax revenues. Those against the signage didn’t believe those claims and really didn’t care if they were true; they were more concerned with aesthetics.

When you work with a sign professional like Signarama – Kearny Mesa, we’ll ensure your signage doesn’t break any laws—governmental or building/center-specific—and is tastefully done.

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Eliminate Sign Controversies | Signarama San Diego (Kearny Mesa), CA