Marketing With Signs | Signarama San Diego (Kearny Mesa), CA

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If you think the only reason for signage is to identify where your business is located, you’re underutilizing its earning potential. Signs can and should be an important part of your marketing plan, and at a minimum, they should attract new customers, brand your business and create impulse sales, according to the International Sign Association.

Attracting New Customers
A vast majority of your customers probably live fairly close to your business, but many of them (nearly 20%) are likely to move every year. For that reason, it’s imperative that you replace those lost customers with new ones—and then some—if you hope to not just sustain your business, but grow it.

Branding the Business
It’s no secret that repetition builds and reinforces top-of-mind awareness, but what does that mean for you? You need to make sure that your signage commands attention, so even if passersby don’t currently require your product or service, they think of your business first when they do need it.

Creating Impulse Sales
The concept of comparison shopping makes a lot of sense, but most people will stop at the first place they see that looks like it sells what they need. For that reason, your signage needs to be clear about what you offer—and it must be well designed to reflect your professionalism.

Now that you know your signage ABCs, is it time to take a look at whether your signage is serving as a magnet to attract customers to your business? You bet—and the team at Signarama—Kearny Mesa will be happy to help with your review.

Marketing With Signs | Signarama San Diego (Kearny Mesa), CA