Shapes, colors, fonts and design are all important sign
elements, but since the primary intent of any sign is to get a message across,
the copy is perhaps the most significant component. For that reason, it’s
important think carefully about each word you use, secure opinions from a
formal or informal review group, and make sure you carefully study your sign
proof before production begins.
Choosing the right verbiage is one challenge, but what about
when you craft the perfect message…but then fail to notice a typo until the
sign is delivered (or even worse, when a current or potential customer points
it out)? Take a look at these sign miscues, noted on the blog, In Our Write
Minds:
- Ramen Suop/Lobter-Beef-Shtimp & Chiken
- Book Case’s Made to Order
- No Unortherised Parking
- Perparing Your Child for College: It’s Not Too
Soon!
It boggles the mind how the misspellings passed through any
quality control process, and someone with even a smattering of grammar
expertise should have picked up on the apostrophe misuse in the second bullet.
These signs obviously reflect very poorly on the businesses that posted them.
To ensure you don’t end up in their shoes, make sure you
follow the directives noted in the opening paragraph. When you choose us as
your sign creator, we’ll make sure what you intended to say is what you get on
the finished product.
Proof, Proof and Then Proof Again
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