Simple and Straightforward

While creativity can certainly be an asset when marketing your business, when it comes to signage, simple and straightforward is always best. Most people will look at a sign for just seconds, so they must immediately be able to figure out what business it represents and what its message is.

Using branding elements consistently, including logos, fonts and colors, will help ensure potential customers can identify your business right away. Golden arches mean only one thing to most people, right? You may never reach the branding heights of McDonald’s, but by being consistent with your signage, you can “train” people to recognize anything associated with your business.

A good sign company will provide more than just production services, but serve as a resource to ensure your verbiage and art elements are appropriate for the size of your sign and the message you seek to communicate, and consistent with your image.

Simple and Straightforward

Outdoor Signs: Dos and Don’ts

Have you ever driven past a place a business because you didn’t notice its sign? In this day of “anything goes” graphics, you’d think that would never occur…but it does all the time. Your quest, as a business owner, is to ensure that your customers can always find you.

Do be sure your outdoor signage is sized appropriately, i.e., if people need to see it from the street, it needs to be larger than if your traffic is primarily walking by. Do choose durable materials to ensure you don’t have to replace the sign due to weathering. And, do be sure you’re familiar with any local sign ordinances before you select exterior signage; you don’t want to inadvertently break any rules.

Don’t vary from your corporate look with respect to colors and logos; you want to build familiarity with signage, not differentiation. Don’t overload signs with too much information, especially if you’re merely trying to get customers into your business. And, don’t make decisions on your own regarding signage if you don’t have the requisite expertise; call in a sign professional to ensure you make educated choices.

Outdoor Signs: Dos and Don’ts