Outdoor Signs: Dos and Don’ts

Have you ever driven past a place a business because you didn’t notice its sign? In this day of “anything goes” graphics, you’d think that would never occur…but it does all the time. Your quest, as a business owner, is to ensure that your customers can always find you.

Do be sure your outdoor signage is sized appropriately, i.e., if people need to see it from the street, it needs to be larger than if your traffic is primarily walking by. Do choose durable materials to ensure you don’t have to replace the sign due to weathering. And, do be sure you’re familiar with any local sign ordinances before you select exterior signage; you don’t want to inadvertently break any rules.

Don’t vary from your corporate look with respect to colors and logos; you want to build familiarity with signage, not differentiation. Don’t overload signs with too much information, especially if you’re merely trying to get customers into your business. And, don’t make decisions on your own regarding signage if you don’t have the requisite expertise; call in a sign professional to ensure you make educated choices.

Outdoor Signs: Dos and Don’ts