Simple and Straightforward

While creativity can certainly be an asset when marketing your business, when it comes to signage, simple and straightforward is always best. Most people will look at a sign for just seconds, so they must immediately be able to figure out what business it represents and what its message is.

Using branding elements consistently, including logos, fonts and colors, will help ensure potential customers can identify your business right away. Golden arches mean only one thing to most people, right? You may never reach the branding heights of McDonald’s, but by being consistent with your signage, you can “train” people to recognize anything associated with your business.

A good sign company will provide more than just production services, but serve as a resource to ensure your verbiage and art elements are appropriate for the size of your sign and the message you seek to communicate, and consistent with your image.

Simple and Straightforward