Sign Politics

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While elections occur in municipalities across the U.S. every year, when it comes time to elect a president, the stakes certainly go up—as do the signs, even at the local level. As it gets closer to the first Tuesday in November, everyone will see more and more campaign signs; some areas will seem almost littered with them.

How can you make your sign stand out? What are some dos and don’t for campaign signage? Allow us to enlighten you:

• Know the rules. Before you start planning to blitz an area with signs, check out the rules and regulations that apply to temporary signage. You may be limited in terms of size as well as where signs can be placed. The last thing you want to do is spend a bunch on signs that you subsequently learn are unusable.
• Less is more. Most people are going to interact with your sign for seconds, especially if they’re passing it in a car. Your intent with campaign signs should be to develop name recognition, not promote specific agendas or positions, so it’s best to keep things simple, i.e., Brad Jones for City Council.
• Choose your material wisely. Any sign that will live outdoors needs to be weatherproof—or you risk it being damaged or destroyed by the elements. Be sure you select a sturdy material for your sign that can survive wind and rain, and won’t “wilt” after a few weeks outside.
• Go professional. There’s nothing wrong with purchasing poster board and making your signs yourself—but if you want to enhance your image with the voting public, it makes sense to work with a sign company that can assist you with things like choosing materials and fonts…and will then produce professional signs that are a positive reflection of who you are.

Can we help? We’ve worked with many candidates to design and produce signs that have helped them get elected.

Sign Politics