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Quick Response Codes are similar to bar codes… they are
used to store information like text, locations, website URLs,
phone numbers or maps. When scanned by a smart phone
with a reader application, the code takes the user to that
stored information. Suddenly, that customer is engaged in
your business. For the first time, signs, displays and banners
can be truly interactive.
A recent study by InfoTrends reveals right now only 20%
of sign buyers are using QR codes, but 70% of buyers will
consider using QR codes or other interactive elements on
the signs they create in the future. This presents a huge
opportunity for us! Now, something that was first created in
Japan to identify car parts on assembly lines can be used
by your customers to market, promote products, and share
information.
How Does a QR Code Work?
Nearly any cell phone with the right application can be used
to scan a QR code. Some new phones have readers built
right in, but others require a free (or inexpensive) download.
Once the phone has a scanner, all you have to do is take a
picture of the code, and it automatically takes you to the linked
information.
QR codes most commonly link to:
- Websites (which should be mobile friendly)
- Social Media sites (Facebook, Twitter)
- Contact information
- A map of your location
- A mobile landing page with links to other pages
- A gallery of previous work
- A video designed to capture the mobile user
- Coupons & deals
Creating QR Codes is free. There are many services that
can be readily found on the internet. Several franchisees
recommend Zxing. (http://zxing.appspot.com/generator/).
This generator allows you to easily create a contact link, a url
link, or several other options in a format that’s clean enough
to blow up the file for almost all uses. This site is free and
allows you to create a code that doesn’t communicate with a
server, so the code you create is not dependent on another
site to function. The QR code size made available through
Zxing is adequate for most jobs, but if you need a bigger
image, you can vectorize the file for unlimited scaling.
QR Codes Resources
Free QR Code Generators
http://zxing.appspot.com/generator
http://qrcode.kaywa.com/
http://www.qrstuff.com/
http://www.quikqr.com/
https://bitly.com/
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