Cost Justification of Vehicle Wraps

by MIKE REESE on JUNE 19, 2012

Can you afford vehicle wraps? Maybe the better question to ask is, can you afford not to have them?

After studying the cost of advertising in the Yellow Pages, I have sometimes advised customers to reduce the amount of advertising dollars they’re spending in the Yellow Pages and to put that money into a vehicle wrap that can last them three to five years.

In other words, their cost for a one-year ad in the Yellow Pages would pay for vehicle graphics, which would last for three to five years. Additionally, they would get more impressions than they could imagine — and more than the Yellow Pages could generate.

In a previous blog post, I talked about how you can get 700 – 1,000 impressions per mile that you drive in your community, depending on its size and demographics. The more you drive your vehicle, the lower your cost per impression, because you’re receiving so many impressions day after day, month after month, year after year.

When you look at your advertising costs out there, the cost of having a wrap done is very small in comparison to some other avenues of advertising for the amount of impressions that you get. A wrap can cost anywhere between $1,800 and $4,000 — depending on the type of vehicle you are wrapping. Total price depends on the square footage of the part to be wrapped, size of the vehicle, and the difficulty level of wrapping the vehicle.

So let’s say you get a $2,500 vehicle wrap, and that wrap stays on your car for three years. That works out to $833 per year, or $69.14 per month. (Let’s round that up to $70. You’ll see why in a second.)

If you drive your car five days a week, 20 days per month (and generally, these vehicles are driven much more than that, so this is a conservative estimate), for 10 miles per day, that means you’ll have at least 7,000 people who see your vehicle each day.

Five days of driving per week, and that’s 35,000 impressions. Multiply that by four weeks per month, and you’re at 140,000 impressions.

$70 divided by 140,000 impressions equals $.0005 per impression, or five-hundredths of a cent.

Where are you going to find another advertising channel that can do that for such a low cost?

And even with one vehicle wrapped, people will get the impression that you have more than one around. I can’t tell you how many times I’ve gotten calls from customers, telling me “We’ve seen your trucks everywhere.”

I have only the one truck that has been wrapped, but people think I have an entire fleet. So believe me when I tell you that vehicle wraps have been a real boon to my SIGNARAMA store, and have helped me become one of the leading vehicle graphics experts in the area.

If you’re interested in learning more about vehicle wraps, talk to one of SIGNARAMA’s knowledgeable staff for more information on how vehicle wraps can help you market your business just by driving around. For more information, just contact your local SIGNARAMA store for a quote or with any questions you may have.

Article Source: http://blog.signarama.com/cost-justification-of-vehicle-wraps/

Cost Justification of Vehicle Wraps