The Importance of Quality Control

When you shop around for sign vendors, what are you looking for? Experience, cost-effectiveness, and customer service are three big “hot buttons,” but you shouldn’t overlook the very important component of quality control. Since your signs are going to be a reflection of your organization, you want to make sure they’re error-free, and that only happens when they’re carefully proofed…and then proofed again.

The human brain is so complex that it can trick us sometimes into seeing things that really aren’t

there. When you know a specific word is supposed to be in a specific place, you may “see” it there, even it’s missing or it contains a typo. That’s why it’s so important to ensure you have a team of people reviewing each and every word on your signs—both within your own staff and at your sign vendor; even if a mistake gets by one person, it should be picked up by someone else before any damage is done.

Speaking of which, a great example of the lack of quality control has been floating around the Internet this week, courtesy of a new Giant food store in Washington D.C. For several hours, the large purple letters affixed to the outside of the building read “the quailty food people.” Of all the words to misspell, “quality” is definitely high on the list for resultant hilarity.

The faux pas—which was corrected after a reporter contacted Giant—was attributed to an installation error. Bet the sign vendor who was responsible has a little egg on its face!

We have quality control processes in place to ensure that your signs will be installed as per your detailed specifications—and that includes having all the words correctly spelled.

The Importance of Quality Control