Business Signs 101

Businesses that give a great deal of thought to their signage are likely to attract more new customers. Here are a few things to think about the next time you’re in the market for signs:

• Realize it’s all about location. If you operate a small business, your signage is your guidepost; it’s what propels customers to your doorstep. Make sure it’s easy for passersby to find you.
• Convey your brand promise. Your sign might be the first thing a new customer sees, so it needs to be bright and neat, reflecting your high standards.
• Take advantage of special occasions. If your business benefits from foot traffic, find out what’s going on in the immediate area—a conference, special event, etc.—and modify your signage to invite those attendees to pay you a visit.
• Beat the competition. Provide customers with a reason to choose your business over your competitors, especially if you’re located in a high traffic area.
• Connect your offline and online presence. It’s a good idea to include your website URL on signs to provide customers with another way to check you out. And, you should have a photo of your business on your website, to make it easier for customers to find it when they leave the cyberspace world for the world of brick and mortar.

When you enlist us as your professional sign vendor, we’ll make sure your signs are well composed so they provide the maximum return on your investment. We look forward to serving as your sign resource.

www.sdsar.com

Business Signs 101