Know Your Signage ABCs

The International Sign Association (ISA) supports, promotes, and improves the sign industry through government advocacy, education and training programs, technical resources, stakeholder outreach, and industry networking events. As you would expect, the group advocates considering signage as a sophisticated, powerful marketing tool.

Here are a few things the ISA believes many business owners don’t realize about signage:

• It’s the least expensive but most effective form of advertising.
• It can be responsible for half of your customers.
• It’s so important that without it, you may not be able to get a business loan.
• It’s an investment that will pay a return many times over.
• When well-designed and well-placed, it can generate huge profits, especially when it’s part of an overall marketing strategy.

Savvy business owners understand signage is always on the job—creating first impressions while telling people who they are, where they are and what they offer. You can wade through a lot of valuable information about signage on the ISA website to become better informed or you can stick to your core competencies and engage Signarama as your partner. We’ll efficiently walk you through what you need to know about signage to benefit your business.

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Know Your Signage ABCs