Take Advantage of the Holidays With Themed Signage

Holidays take place all year long, but we all know that when retailers refer to “the holidays,” they’re talking about right now—the period between Thanksgiving and Christmas—when many of them make a high percentage of their sales. How can you cut through the holiday clutter and make sure customers come your way? Here are a few tips:

• Make your storefront more festive with signs that celebrate the season, providing a subtle reminder that gifts need to be purchased.
• Don’t forget about showcasing special sales; you’d be surprised at how many customers will be drawn to you—even if they’ve never shopped there before—when they learn about your great holiday deals.
• Consider a “countdown” sign that reminds people at the dwindling amount of time they have to prepare for the big day, purchasing gifts as well as getting ready to host family celebrations.
• Make sure you post signage that informs customers of your holiday hours. Many extend their hours at this time of year…but your customers need to know that, as well as when you might be closed around the holidays.
  
• How about posting a sign that outlines your exchange/return policy? People may feel more comfortable buying gifts if they know they can be easily exchanged or returned.
• Decide whether you want to use “Happy Holidays” or “Merry Christmas” on signage, and be ready to defend your decision. It’s not really a matter of right or wrong, but Christmas is not a holiday celebrated universally.

We have lots of experience creating holiday signs for customers, and we’d be happy to assist you as well. Time’s a wasting!

www.sdsar.com

Take Advantage of the Holidays With Themed Signage