Signage and Business Success

Are you still wondering if your signage really affects your business? Believe me, it does—but here are some statistics that help build the case for building signage:

• The U.S. Small Business Administration attributes as much as 50% of a company’s business to its signage. 
• A University of San Diego study found that the number of onsite signs may affect revenue by as much as 4.75% for each additional sign. 
• That same USD study found that each additional sign increased the number of transactions by 3.94%.

If you’re still not convinced, or perhaps you don’t have a brick and mortar building, you can still use signs to your benefit, on your vehicle(s). According to the Outdoor Advertising Association of America:

• Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching consumers at the lowest cost per thousand impressions. 
• Media targeting vehicle drivers and passengers reaches more than 95% of Americans. 
• One vehicle wrap can generate between 30,000 and 70,000 impressions daily.

Thus, as you work toward finalizing your marketing budget for 2014, we suggest you don’t overlook the category of signage. We’ll be happy to work with you to determine how you can update or modify your current signs or create new signs that will bring new customers to your door or website.

www.sdsar.com

Signage and Business Success