Making a Strong Impression at Trade Shows | Signarama - Kearny Mesa

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In the cluttered environment of a trade show floor, how can you make sure attendees stop by your booth? In other words, how can you entice people to learn about your company by presenting a display that’s engaging and stands out from your competition?

It can be a challenge, but here are a few suggestions:

• Think “billboard” rather than collage, choosing one or two large photos that will grab the attention of those passing by.
• Complement your photo(s) with a short sentence that explains what the company does. Less is more with regard to copy.
• Take advantage of your location. You might consider using banner stands to direct attendees to your booth or a hanging banner that can be seen from across the floor.
• Create a display that’s as unique as possible, choosing from among the many designs available. 
• Choose bold colors like red, green, yellow, and orange. Stay away from neutrals like brown, tan, beige, and white.

Also, make sure your trade show booth isn’t dated and doesn’t look like it’s been through a war. It’s quite normal to try to use booths and the elements contained in them for as long as possible, but you want to refresh or even replace when necessary.

Signarama - Kearny Mesa can help with your trade-show display needs.

www.sdsar.com

Making a Strong Impression at Trade Shows | Signarama - Kearny Mesa