Making Your Signs Memorable | Signarama Kearny Mesa

[click to enlarge]

According to the dictionary, memorable is an adjective that means “worth remembering or easily remembered, especially because of being special or unusual.” While your business can certainly make itself memorable through its quality products and services, you have to get customers through the door before that can happen—which is why having signs that are memorable is so important.

In many cases, signs are going to provide the initial impression of your business, so you want to make sure they accurately reflect your image and the type of experience you have in store for customers. Here are a few tips on creating signage that’s memorable:

• Include a slogan. Make it succinct and easy to remember, so people can recognize it within a few seconds. For instance, a hamburger joint might note, “Best burgers in town” and a candy store might proclaim, “Your spot for sweets.”
• Use color. You don’t have to go wild with hues in the neon family, but adding color to signs, for the lettering or even the background, will make them more noticeable and inviting.
• Create a unique graphic. Budget-conscious businesses may use stock images, but if you can afford it, you should engage a professional to design a graphic that can be easily associated with your business.
• Go glossy. Disregard this tip if you want to blend into your surroundings, but if you want to stand out from the crowd, it’s never a bad thing to make your signs glossy. They may even look more expensive.
• Understand that size matters. “Go big or go home” might be appropriate when it comes to sign size. Staying within the confines or any local regulations, of course, you can make a more lasting impression simply by having a bigger sign.

Our team will work hard to ensure your signs are memorable. We can help if you’re just starting out or you need a sign refresh.

www.sdsar.com

Making Your Signs Memorable | Signarama Kearny Mesa