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Custom Sign Design: Things to Consider
When you work with a professional sign designer like Signarama—Kearny Mesa, you can rest assured that we will use our expertise to ensure your end result meets your needs. While you don’t need to be a design expert (because we are!), it is helpful for you to understand the things that need to be considered before creating a custom sign.
- Visibility. The right size for your sign will be determined by ensuring it’s appropriate for the expected viewing distance, knowing where it will be placed, and taking into account any obstacles that may be between the sign and its viewers.
- Overall design. We will make recommendations based on a number of criteria, including whether the sign will just be used one time or in a variety of settings, if it’ll be indoors and viewed at short distances, or it’ll be outdoors and viewed from farther away.
- Less is more. We are big proponents of keeping your sign design clear and concise. So is the United States Sign Council (USSC), which recommends designing signs according to the 40-60 rule—where 40% is text and 60% is blank space.
- Type and fonts. The height, color and font characteristics of your sign’s text will determine its overall legibility. We follow USSC standards to ensure you get the readability you desire, and that includes limiting the number of fonts we use to one or two per sign.
- Foreground and background colors. Using bright colors will draw attention to your sign, but when it comes to choosing a background color, you shouldn’t use one that will make it difficult to focus on the text. We can show you a color wheel to illustrate the importance of contrast, hue and value when making choices about your foreground/background color combination.
Ready to freshen your current signage or create new custom signs for summer? We’re always ready to help.
www.signaramasandiego.com
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