In San Diego, while we don’t see the
sharp contrasts between winter and summer that many other places in
the U.S. experience, summer still has a different feel to it than any
other time of the year. To ensure that your signage is as bright as
the summer sun, think about incorporating these four ideas for
outdoor signage:
- Backlit signs. These are digitally printed with incredible color depth, so you can use bold and bright tones—taking care not to distract from your brand.
- Hanging banners. A large hanging banner that uses iconic designs like a sun or bright summery stripes can be a magnet for customers. You might even consider getting banners in several different colors to really make an impact.
- Window clings. Create an enticing scene on your storefront windows, perhaps an “oasis” promising cool deals or giant flowers in various colors with the message that “savings are blooming.”
- Sidewalk signs. Coordinate sidewalk signs with your larger banners—using the same colors and designs—but use fewer words to have greater impact as passersby take a look.
Summer is a great time to push
boundaries when it comes to using color and bolder designs. The
experts at Signarama—Kearny Mesa are happy to help you explore how
you can “summer-ize” your signage to make the most of the hottest
season of the year.
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