Monday, October 11, 2010

FIND STRENGTH IN ROADBLOCKS AND POTHOLES OF LIFE

How can you stay self-motivated and productive in the midst of turbulent times and a sluggish economy? How do you persevere as a salesperson when times are tough and customers seem to be holding on to every penny in fear of economic uncertainty?

Every challenge, setback and personal difficulty you encounter in life also brings with it the seed of equivalent or greater benefit. The key to overcoming adversity is to avoid the temptation of panic and instead, focus on finding the greater benefit. Adversity will never leave you where it found you; it will either strengthen your character or weaken your resolve.

During the early years of World War II Nazi submarines, operating in wolf packs, roamed the frigid waters of the North Atlantic with impunity sinking an alarming number of British military and merchant ships. Hitler was confident that his U-boats could blockade England and eventually starve the British people into submission.

In the summer of 1940, while the Battle of Britain was being played out over London, the Germans unmercifully sank more than 300 British military and merchant ships. Prime Minister Winston Churchill, fearing the negative impact these devastating losses might have on the nation's morale, ordered the information withheld from the public. In an effort to reduce the appalling number of casualties lost at sea, Churchill instructed the British Royal Navy to begin a study to determine what, if anything, could be done to save more lives during sea rescue.

While interviewing the survivors an interesting discovery was made. To their complete astonishment, the researchers noted that the survival rate for the younger, presumably more physically fit sailors was remarkably lower when compared to their older shipmates. The study concluded that the older sailors had a significantly higher survival rate due to the fact that they had overcome more adversity and therefore, had developed greater confidence in being rescued than the younger, less experienced sailors.

The head of the research project, Kurt Hahn, was so moved by this discovery that he created the Outward Bound program. Hahn designed Outward Bound utilizing a series of progressively rugged challenges, to mentally and physically prepare young British sailors to cope with the adversity of naval combat. Today, the Outward Bound program works to help youths develop greater confidence and a better self-image.

I find it interesting that people faced with similar adversity often experience remarkably different outcomes. Some people become weakened, some become hardened and some become stronger. If you place a carrot, an egg and a coffee bean into a pot of boiling water, each reacts in a completely different manner to their conditions. The carrot goes into the boiling water firm and comes out soft; the egg goes in fragile and comes out hardened; while the coffee bean turns the hot water into coffee by releasing its flavor and aroma.

Selling in these challenging times demands determination and personal fortitude. Having the will to persevere when times are tough is a characteristic commonly found among self-made millionaires. Are you a quitter? The last time you failed, did you stop trying because you failed or did you fail because you stopped trying?

You must expect to encounter detours, roadblocks and potholes of adversity along the road of life. The next time you are faced with adversity, learn from it and know that you are becoming a much stronger person because of it.

Source: John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. He is a nationally recognized sales trainer and business motivational speaker.

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Sunday, October 10, 2010

A Sign of Success

A successful marketing plan includes many variables, but signs are an important component. According to the U.S. Small Business Administration, 89% of failing businesses end up in that position due to improper signage. Putting a more positive spin on it, businesses with good signage have an almost 90% probability of success.

This, of course, begs the question…what is “good signage”? There’s not really one answer to that question, but you should focus on clarity, location and design when you make sign placement decisions. If this is outside your area of expertise, ask a signage expert (like us!) to help; in addition to producing signs, we provide design services and placement consultations.

Will it really make a difference? Here’s an example that should convince you: A Whataburger that wasn’t seeing the volume it desired removed a brand-new pylon sign and installed one 40% larger and taller. It attracted 23% more customers the very next day, and sales have escalated for more than five years.

The next time you review your marketing program, take a critical look at your signage to make sure it’s adding all the value it can to your bottom line. Good signs should effectively advertise your company and put money in your pocket.

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Friday, September 24, 2010

Shop Online at Sign-A-Rama - Kearny Mesa in San Diego

You can now shop online at our Web site.  You can order banners, decals, lettering, displays and signs.  You can order pre-made signs or use our design center to customize the sign to fit your needs. Add you own logo, personal or  business information to customize it.

All in just 3 easy steps!


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Shop Signarama Store Video




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Thursday, September 23, 2010

Branding Your Company

Branding Your Company

Establishing and maintaining your company’s brand provides significant value as you seek to gain new customers. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

Branding isn’t about getting your target market to choose you over the competition; it’s about getting prospects to see you as the only option to solve to their problem. With that in mind, good brands will:

• Deliver a clear message

• Confirm credibility

• Connect prospects emotionally

• Motivate buyers

• Solidify user loyalty

Signage is a critical element of any brand promotion strategy. Displaying your company logo in public locations maximizes your brand's exposure in addition to identifying your location and directing vehicle and pedestrian traffic.

We can support your branding efforts by ensuring your logo is treated respectfully with regard to sizing, placement, materials and colors. This preserves its value and positively reinforces the public image of your company.

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Wednesday, September 22, 2010

MAKE SURE YOUR WEBSITE’S FOOTER HAS LEGS

By Nick La

Your website’s footers (that bottom part of the page you think no one looks at) have evolved to become more than a place to position a copyright statement, legal statement or a second navigation bar. Nowadays, the footer has moved up the ladder – figuratively speaking – in importance.

The reason for this is related to Search Engine Optimization. More web designers are now aiming for usability and SEO effectiveness, because the more cross-linked content and key words included in your site, the better your results are likely to be.

Additionally, the easier your website is for search engines to index, the better your SEO rank may be. This, too, is done in a number of ways, but a recent way to assist this process is to make your footer more robust and site map-like than ever before. Site maps are great tools for larger sites. They allow users to go to one spot and visually sweep over the titles of most pages within the site. This data used to be reserved for a site map page. Now, more and more savvy designers and developers are taking the time to create wonderfully useful footers.

Consider including these elements in your website’s footer:

  • A place to duplicate your primary and secondary navigation to your entire site A location for reciprocal link exchange
  • A location for all social marketing connections associated with the website
  • A location for a truncated list of RSS or Twitter feeds associated with the website
  • Contact forms, as they have garnered more popularity in recent years for immediate contact ability for users And lastly, a location for sharing tools, allowing other users to pass your information and messaging to others

By implementing one (or several) of these tips, you’ll not simply increase SEO, but you’ll also be increasing usability and effectiveness of the site. So next time you’re going through a redesign of your web presence, remember this: The last place you think a user might look may now be their first stop at your website.

More information:
http://www.webdesignerwall.com/trends/modern-sitemap-and-footer/


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FLOOR GRAPHICS


Floor graphics have become increasingly popular in many businesses today both large and small. Supermarkets, Hospitals, shopping malls, offices, retailers and financial institutions are just some of the many businesses that use them.

There are many types and ways to use floor graphics. Eye catching designs and colors can be used to introduce or remind customers of popular name brands and products. Directional floor graphics direct people to certain locations. Safety floor decals can be used in areas where safety is a concern. Special advertising graphics help create brand awareness in corporate environments. And floor graphics are perfect for events as they can be easily removed after the event.

Floor graphics are high in durability and can even be used outdoors on surfaces traditionally not seen as signage. Floor signs resist tearing, scuffing and many abrasive forces. They are easy to care for and can easily be removed.

Give us a call today to find out more about floor graphics and other types of signage. We’ll help you find the perfect signage to meet your needs!

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