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by HEATHER SANTO
It is almost that time of year again! Business owners are wishing that had more hours in the day to work on their latest information products or deciding what huge sale they are going to have. Have you guessed it yet? Get out your calendars because it’s fourth quarter and time to start thinking ahead to Christmas! I know that you may not be ready to even start thinking about this yet, but the farther ahead you are now, the easier it will be when it is close at hand.
If you have been sitting on an Information product that you wanted to release and haven’t gotten around to it yet, now is the time so that you can have it completed by Black Friday. Christmas will be a great time to have it available because of all of the impulse buying and gift giving. Make sure that you are setting aside time to get it done and make it a first priority. Write down the things that you need to have done to free up some time so that you can get it done and then outsource those items. You will have your product done in no time!
Now is a great time to start looking into getting a holiday Facebook header and/or Twitter cover created or creating it yourself. By placing your order now you are beating the crowd. If you don’t change up your header every once in a while not only will you get sick of looking at it, but your audience will too. If you get it now all you have to do is hit ‘change cover’. Easy.
The holidays are a great time to show special appreciation to your customers. It is very easy to have the great intention of sending out Christmas cards to your clients and even easier to never get it done. Start checking out getting some Gratitude Concierge work done. Your Virtual Assistant may even get the ca rds for you so all you need to do is send them a list of names and addresses. That is what I do as part of that service because I know it is crazy busy and a business owner ma y not want to go shopping for a great set of cards and worry about getting them all sent out.
You are going to be very busy taking care of items at home as we ll as in your business and I know that this is the time of year th at you want to spend more time with your family, not less. What you don’t want to do, however, is neglect the audience on Social Media that you have worked so hard to build or the Facebook membership groups that you have created. If you think that may n eed a hand, get some help to manage your client care on social media and your emai ls. Don’t forget to introduce the Virtual Assistant to your clients/audience so that th ey know who they are and that they can be trusted to give them correct answers.
If you start getting ahead and preparing now, you will be able to enjoy the holidays, your customers and your family. What part of the ho lidays do you think that you will need the most help with?
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