Signarama – Kearny Mesa: Focus on Color

Do the colors you use on signs affect their visibility? Can color help drive customers into your business and encourage them to purchase your products or services? You bet!

Regardless of your company colors, there are a few guidelines that will enhance your signs’ design:

• Think contrast—use a light color on a darker background or vice versa. 
• Make it simple—choose fonts that are legible and uncomplicated. 
• Ensure the message is the star—eliminate busy backgrounds or graphics that take away from what you’re trying to say. 

Many companies choose one or two colors to represent their business and play off them in all their marketing materials. Is it time to look at your colors? Do they send the message you intend? Are they antiquated?

There’s no reason you can’t rebrand via color and if you do so, keep the following suggestions in mind:

• Yellow evokes happy feelings (think McDonald’s) 
• Blue reflects business confidence (IBM) 
•  Green is associated with healthy products (Starbucks) 
• Purple can reflect royalty, mystery or wisdom (Hallmark) 
• Orange denotes joy or optimism (Dunkin’ Donuts) 
• Pink exudes femininity and love (Victoria’s Secret) 
• Brown is no-nonsense (UPS) 

Many stores and restaurants choose warm colors to encourage people to linger—those with layers of reds, oranges and yellows. Signature colors like hot pink or electric green will always get you noticed, as will yellow, a universal favorite. Strong reds and blues are popular, too, but remember that good old black on white is always a good choice that reflects professionalism and elegance.

Signarama – Kearny Mesa: Focus on Color