Friday, May 12, 2017

Signarama Kearny Mesa Floor Graphics

Floor Graphics by Signarama



Signarama Floor Graphics from UFG Netcasts.

Signarama Kearny Mesa


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Thursday, May 4, 2017

Signarama and International Sign Association team up for a dynamic dual Expo







Signarama San Diego (Kearny Mesa)  It was an ISA International Sign Expo and Signarama convention for the history books. ISA and Signarama teamed up for the second year in a row to bring in record numbers of attendees to a stellar event held in Las Vegas. Over 400 Signarama attendees walked through the Expo doors among many other visitors to the industry's largest trade show.

Signarama's franchisees were together for their 2nd annual convention entitled "Momentum Makers". The bold agenda and name were meant to keep up the spirit and momentum of record sales the company has been experiencing in recent years and throughout 2017 thus far.  Pairing with ISA allows Signarama franchisees the opportunity to network, create new connections and feel the pulse of the entire sign community through vendors exhibiting the latest in technology, and systems, and informed keynote speakers.

Roundtable sessions were highly attended on topics such as; generating more leads, how to build successful road maps, selling profitable products, direct and online marketing and assessing P&L's for hidden profitability. Vendors presented new technologies to franchisees in a dedicated VIP room and discussed consumer demands today in the industry. There was also a private after hours' tour on the ISA show floor that numerous Signarama preferred vendors participated in.

HP, worldwide provider in over 60 countries, was named Signarama's Vendor of the Year, for delivering exceptional products and services to the network of Signarama franchisees. "We are privileged to work with such an outstanding vendor such as HP. Their commitment to top level support and innovative products will not only strengthen our partnership but will allow our franchisees to offer high-quality products at competitive prices," said "JT" Jim Tatem, President of Signarama.

"On behalf of my colleagues and HP partners, we are thrilled to have been presented the Signarama Vendor of the Year Award.  This award symbolizes the true partnership HP and Signarama have built over the last 10 years and we continue to work together to provide more solutions for Signarama franchisees," commented Tom Giglio, Strategic Accounts Manager of HP.

Signarama recognized over 100 franchisees who excel in customer service, marketing, quality service and sales. 58 franchisees were among the Million Dollar Circle to be honored. The MVP award went to the top franchise exceeding $5 million in annual sales. Joining the 66 Signarama Hall of Fame members, two new members were recognized for their outstanding achievement in business and exemplary overall performance.

The most memorable highlight of the Signarama convention was when 400 red shirts came down the elevator and "stormed the ISA show floor". "It united us as a franchise family and showed our strength in numbers." said JT.

Signarama San Diego (Kearny Mesa)

[click on photos to enlarge]



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Tuesday, May 2, 2017

How to Repost on Instagram: 4 Easy Ways to Reshare Content

How to Repost on Instagram: 4 Easy Ways to Reshare Content


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Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time.
And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.

Download our essential guide to Instagram for business for more helpful tips and tricks.


But fear not: for every problem, the internet has afforded a solution. We tested out four different ways to repost content on Instagram in a few simple steps. All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first.

How to Repost on Instagram: 4 Methods to Try

1) Use Repost for Instagram

Download Repost for Instagram for iOS or Android devices to share content from other Instagram users from your mobile device. Here's how to do it:
respost-step1.jpg
Open your Instagram app, and find a photo or video you'd like to reshare.
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(Psst -- do you follow HubSpot on Instagram?)
Tap the ... in the upper-right hand corner of the post. Then, tap "Copy Share URL."
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Open Repost for Instagram. The post you copied will automatically be on the homepage.
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Tap the arrow on the right-hand side of the post. There, you can edit how you want the repost icon to appear on Instagram.
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Tap "Repost." Then, tap "Copy to Instagram," where you can add a filter and edit the post.
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                   repost-step7.png
Tap "Next." If you want to include the original post's caption, tap the caption field and press "Paste," where the original caption will appear with a citation.
repost-step8.png
When you're ready to share the post, tap "Share" as you would a regular Instagram post. Here's how the post appears on your Instagram profile:
repost-step9-1.jpg

2) Use InstaRepost

Download InstaRepost for iOS or Android devices to share content from other Instagram users from your mobile device. Here's how to do it:
Open InstaRepost, log in using your Instagram credentials, and authorize it to access your account information.
instarepost-step1.jpg
InstaRepost will only show you a small selection from your Instagram feed. If you know what post you're looking for, head to the search magnifying glass to look at the Explore tab or enter a username.
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                  instarepost-step3.jpg
Once you've found a post you want to reshare, tap the arrow in the lower right-hand corner. Then, tap "Repost," then "Repost" again.
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instarepost-step5.0.jpg
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Navigate to your Instagram app, and tap "Library." The post will be saved to your camera roll.
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Add a filter and edit the post as you would any other. Then, tap "Next."
instarepost-step7.png
Tap the caption field to paste the original caption. The repost won't include a citation, so we suggest adding one by typing "@ + [username]." Then, press "Share."
instarepost-step8.png
Here's how the post appears on your Instagram profile:
instarepost-step9.jpg

3) Use DownloadGram

DownloadGram lets Instagram users download high-resolution copies of Instagram photos and videos to repost from their own accounts. Here's how to do it:
Open your Instagram app and find the post you want to repost. Tap the ... icon in the upper-right hand corner of the post and click "Copy Share URL."
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Navigate to DownloadGram and paste the URL into the field. Then, tap "Download."
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Tap the green "Download Image" button that will appear further down the page.
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You'll be directed to a new web page with the downloadable image. Tap the download icon, then tap "Save image."
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Return to your Instagram app. The image will be saved to your camera roll, so edit it as you would any other Instagram post.
downloadgram-step7.png
The repost won't include a citation, so we suggest adding one by typing "@ + [username]." Then, press "Share." Here's how the post appears on your Instagram profile:
downloadgram-step8.jpg

4) Take a Screenshot

This method doesn't require any or other websites to repost on Instagram. It's worth nothing that this method only works for reposting photos. Here's how to do it:
Find a photo on Instagram you'd like to repost, and take a screenshot:
  • For iOS: Press down on the home and lock buttons simultaneously until your screen flashes.
  • For Android: Press down on the sleep/wake and volume down buttons simultaneously until your screen flashes.
Tap the new post button in the bottom-center of your Instagram screen. Resize the photo so it's properly cropped in the Instagram photo editor.
screenshot-step1-1.png
Edit and filter the post like you would any other Instagram post.
screenshot-step2.png
The repost won't include a citation, so we suggest adding one by typing "@ + [username]." Then, press "Share." Here's how the post appears on your Instagram profile:
screenshot-step3.png

Do It For the 'Gram

Now that you've learned how to repost on Instagram, you can diversify your profile with content sourced from friends, family, and brands. Use the methods above -- being sure to cite the source of the original post -- to quickly and easily reshare your favorite content. And if you're looking for more ideas for sourcing and creating Instagram content for your brand, download our free guide to using Instagram for business here.

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Wednesday, April 5, 2017

20 YouTube Tricks, Hacks & Features You'll Want to Know About


March 16, 2017

20 YouTube Tricks, Hacks & Features You'll Want to Know About

Written by | @
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When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.
And there are a ton of cool things you can do with YouTube that you might not know about, whether you use YouTube to watch videos, post them, or both. For example, did you know that YouTube automatically creates a written transcript for your videos -- and that polishing them can help you get your videos found more easily in search? Or that you can use YouTube to easily create a photo slideshow, and even set it to music using its royalty-free audio library?

Check out our interactive guide to creating high-quality videos for social media here.

Mind-blowing stuff, people. To help you make the most out of the still very popular platform, we've put together a list of 20 of the lesser-known hacks, tips, and features YouTube has to offer.

20 YouTube Tricks, Hacks & Features You'll Want to Know About

1) You can create a link that starts a YouTube video at a certain time.

Ever wanted to send someone a YouTube video, but point them to a specific moment? Let's say, for example, that you're trying to recruit your friends to learn the dance in Justin Bieber's "Sorry" music video with you.
Instead of sending your friends the general YouTube link and instructing them to fast-forward to the 0:50 minute mark, you can actually send them a specific link that starts the video at whatever time you choose. Click here to see what I mean. I'll wait.
Back? Alright, here's how to do it.
To create a link that starts a YouTube video at a certain time: Open up the video and click "Share" underneath the video title. Then, under the first tab (also labeled "Share"), check the box next to "Start at:" and type in the time (in hours:minutes:seconds) you want. Alternatively, you can pause the video at the time you want it to start and that field will autofill.
youtube_share_screenshot.png
After a few moments, you'll see a tag add itself to the end of the generic YouTube link (in this case, ?t=50s). Simply copy that link and paste it wherever you'd like.
It's worth noting that you can't embed a video so it starts at a certain time; you can't only link to it.

2) You can easily see the written transcripts of people's videos.

Did you know that YouTube automatically generates a written transcript for every single video uploaded to its website? That's right -- and anyone has access to that transcript unless the user manually hides it from viewers.
I can think of a number of different situations where video transcripts can come in handy. For example, maybe you want to write down a quote from a video, but the tedium of pausing-and-typing, pausing-and-typing would drive you up a wall. Or perhaps you need to find a specific section of a video, but don't want to rewatch the whole thing to find it. With a transcript in hand, you can find information like this without doing it all by hand.
To see a video's transcript: Open the video in YouTube and press the "More" tab underneath the video title. Choose "Transcript" from the drop-down menu.
youtube_moretab.png
(If you aren't seeing this option, it's because the user chose to hide the transcript.)
The transcript will appear as a new module in the same window. In many cases, the user who uploaded the video will not have gone back and manually polished the transcript, so it won't be perfect. But it'll certainly save you some time and pain.
youtube_transcript_example.png

3) You can help your video get found in search by editing or uploading a transcript.

Both YouTube and its parent company Google look at a number of factors when ranking videos in search to determine what your video is about, and your transcript is one of them. (An even bigger ranking factor is your video's description, which is why Digital Marketing Consultant Ryan Stewart suggests that you actually paste your transcript right into the description box, too.)
To add a transcript to your video: Open the video on YouTube, and you'll see a row of icons just below the play button. Click the icon on the far right for "Subtitles/CC." (CC stands for "Closed Captions.)
CC_youtube.png
Set your language if you haven't already. Then, you'll then be prompted to choose among three different ways to add subtitles or closed captions to your video by ...
  1. Uploading a pre-written text transcript or a timed subtitles file. (Learn more about the file types you can upload and more here.)
  2. Pasting in a full transcript of the video, wherein subtitle timings will be set automatically.
  3. Typing them in as you watch the video.
The folks at YouTube have done some great things to make that third option (typing as you watch) as painless as possible. For example, if you check a box next to "Pause video while typing," it'll make the whole process a lot faster. Here's a GIF showing that in action:
youtube-transcribe.gif

4) You can use YouTube to easily get free transcriptions of your videos and audio files.

This is the last one about transcripts, I promise -- but I'll bet you never thought about them this way. As you know from #2, YouTube automatically adds a transcript to every video. But if you're looking for a one-off transcription of an audio or video file and don't want to pay for a service, YouTube's built-in captioning system isn't a bad place to start. You can always clean it up later.
To get an automated transcription for a video: Simply upload your video to YouTube, open it on YouTube's website, press the "More" tab underneath the video title, and choose "Transcript" from the drop-down menu. The transcript will appear as a new module in the same window. If you want to clean it up, follow the steps outlined in #3 for a user-friendly experience.
To get an automated transcription for an audio file: You'll need to upload your audio recording to YouTube using a service like TunesToTube. It'll take anywhere between 2–30 minutes for YouTube to upload it. Then, follow the instructions for getting an automated transcription for a video, outlined above.

5) You can create, share, and collaborate on video playlists.

Just like on your other favorite media sharing sites like Spotify and iTunes, you can create a "playlist" on YouTube -- which is really just a place to store and organize the videos (your own and others'). You can keep playlists private, make them public, or even share them directly with others.
Playlists are useful for a variety of different types of users, from an individual collecting cooking videos for their upcoming dinner party to a brand segmenting its YouTube video content by topic. For example, Tasty's YouTube playlists break up recipes by meal type, making it easier for people to browse and find what they're looking for:
tasty playlists example.png
To create a playlist on desktop: Go to your Playlists page by clicking here or clicking your account icon in the top right, choosing "Creator Studio," clicking "Video Manager" on the left, and choosing "Playlists." Then, click "New Playlist" on the top right and choose whether you'd like to keep it private or make it public.
youtube-create-new-playlist.png
To create a playlist on mobile: Click here for instructions explaining how to create new playlists using your iOS or Android mobile devices.
To add a video to a playlist: If you're adding a video to a playlist while you're watching it, click the "Add to" icon below the video title and check the box next to the playlist you'd like to add it to.
youtube_playlist.png
If you want to add a video to a playlist right from your Playlists page, simply click "Add Video" and either paste in a video URL, choose a video from your uploads, or search for a video on YouTube. Once you find the video you want to add, select the "Add to" menu from that video and add it to the playlist.
Your friends can contribute to your playlists, too. All you have to do is turn on the ability to collaborate on playlists. Once you turn it on, anyone you share a playlist link with can add videos to that playlist. (They can also remove any videos they've added, too.)
To add friends to a playlist: Go to your Playlists page again and open the playlist you want to collaborate on. Click "Playlist Settings" and choose the "Collaborate" tag. Toggle on that collaborators can add videos to the playlist, and from there, you can send them a link where they can add videos to the playlist.
youtube-collaborate-playlist.png
Once your friend's been invited to a playlist, they'll be able to add new videos to it and remove videos they've added in the past. They just have to follow some on-screen instructions first to confirm they want to be a contributor and to save the playlist to their own account.
When you add a video to a playlist you're collaborating on, your name will appear next to the video in the playlist, and everyone who's been invited to collaborate on that playlist will get a notification that a new video has been added.
(To learn more about how to manage contributors, stop accepting contributions to a playlist, and so on, read this YouTube Support page.)

6) You can save videos to watch later.

Ever seen YouTube videos you wished you could bookmark for later? Maybe you aren't able to turn the sound on at the moment, or perhaps you just don't have time to watch it. Well, YouTube took a page out of Facebook's ... book ... by adding something very similar to Facebook's "Save for Later" feature. On YouTube, you can save videos to a "Watch Later" playlist to access whenever you want.
The "Watch Later" playlist operates just like a normal playlist, so the instructions are identical to the previous step (except you can't invite others to collaborate on your "Watch Later" playlist).
To add a video to your "Watch Later" playlist: Open the video on YouTube and click the "Add to" icon below the video title and check the box next to the playlist you'd like to add it to, just like you did in the previous step. The steps are very similar on mobile, but click here if you want the full instructions from YouTube's Support page.
To access those videos: Simply go to your YouTube homepage and choose "Watch Later" from the menu on the upper left-hand side of your screen.
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From there, you can watch the videos you were saving, as well as easily remove videos from that list that you've already watched.

7) You can create your own custom YouTube URL.

Want to give people an easy-to-remember web address to get to your YouTube channel? You can actually create a custom URL, which you can base on things like your display name, your YouTube username, any current vanity URLs that you have, or the name of your linked website. HubSpot's, for example, is https://www.youtube.com/hubspot.
Important Note: Before you do this, make sure you're positive this is the custom URL you want -- because once it's approved, you can't request to change it, nor can you transfer it to someone else. Keep in mind that it'll be linked to both your YouTube channel and your Google+ identity, too.
Unfortunately, not everyone's eligible for a custom URL. To get one, you have to have 100 or more subscribers, be at least 30 days old, have an uploaded photo as channel icon, and have uploaded channel art. If that sounds like you, keep reading.
To claim your custom URL: Open up your YouTube account settings and click "Advanced" in your name section.
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If you're eligible for a custom URL, you'll be prompted to claim yours by clicking a link.
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Select the box next to "I agree to the Terms of Service." Then, once you're absolutely sure it's the URL you want since you can't ever change it, click "Change URL" to make it final.

8) You can add clickable links to your videos.

Want people to not only watch your video, but engage with it, too? On YouTube, you can add clickable links YouTube calls "annotations" to your videos. These annotations work kind of like call-to-action buttons, and you can use them to link people to subscribe to your channel, to link to merchandise or a fundraising campaign, to go to another resource to learn more, and so on.
It's an easy way to encourage people to actually engage and interact with your videos. (For marketers, it might even be a way to send people back to your website.)
What do these clickable links look like? To see one in action, check out the video below. You'll see it pop up at the 22-second mark -- and if you click on it, you'll see it pauses the video and opens up a new tab in your browser for you to explore.
Pretty cool, huh? Here's how you add annotations like that to your own videos.
To add a clickable link/annotation to a video: First, make sure your YouTube account is verified and that you have external linking turned on for your account.
Once you've got that set up, open up YouTube and go to your Video Manager by clicking here or clicking "My Channel" and then "Video Manager" near the top of your YouTube home page.
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Then, find the video you want to add links to and click the arrow next to "Edit." Choose "End screen and Annotations" (more on end screens later) from the drop-down menu.
add annotation youtube.png
Toggle to "Annotations," click "Add Annotation" to add a new annotation, and choose from the five annotation types in the pull-down menu: Speech bubble, Note, Title, Spotlight, or Label. For this tutorial, we chose the note option, but there are a variety of options you can experiment with.
add-annotation.png
Once you choose an annotation type, you can then add text, choose your font, size, background color, and transparency. Below the video, you can choose exact start time you want your annotations to start and end.
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Here's the key part: To add a link, tick the checkbox next to "Link" and choose what type of page you'll link to, like an "Associated Website." (Pro Tip: Use tracking tokens on the URL to track how many people actually click it.)
When you're done, click "Apply changes" -- and you're all set. You can always edit your annotations after publishing by going back into the "Edit Annotation" tool and click "Edit existing annotation."
You can read this article for more thorough instructions on adding annotations to videos.
Note: Annotations appear on standard YouTube players and embedded players, but they don't appear on YouTube chromeless players, or on mobile, tablet, and TV devices.

9) You can also add an end screen or cards to promote content.

How to Add an End Screen

Do your favorite YouTube creators have a fancy closing screen that encourages you to keep watching their videos? For example, here's one from Saturday Night Live:
SNL_youtube_end screen.png
You can create a customized end screen, too. They help keep viewers on your channel by suggesting other videos and sites they can check out. Here's how to do it:
Navigate to your Video Manager, tap "Edit," and select "End screen & Annotations" from the drop-down menu:
endscreen_youtube.png
From there, you're taken to the End screen creator studio, where you can play around with different templates and background to determine how you want your end screen to appear. Then, click the "Add element" menu to decide where you want to send viewers from your end screen.
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Any YouTube creators can add an end screen to customize their channels. Here's an explainer article with more details and inspiration ideas.

How to Add a Card

You can use YouTube cards to advertise products used in your videos or links on your website you want to promote. If viewers tap the "i" in the upper-right hand corner of a video, the cards expand, as in the example below:
To add a card to a YouTube video, head to your Video Manager, tap "Edit," and select "Cards" from the drop-down menu.
Then, choose where in the video you want cards to appear, and tap the "Add card" drop-down menu to choose what you want the card to promote. From there, customize the content that will appear to viewers when they tap the "i" while viewing your video:
add_card_youtube.png

10) YouTube has a big library of high-quality, royalty-free sound effects and music you can browse and download.

Want to add some cool sound effects or music to your YouTube video (or any video)? YouTube is there for you. It has a whole library of high-quality, 320kbps audio tracks and sound effects that you can download royalty-free and add to your videos. (Or listen to in your free time. We won't judge.)
To add music or sound effects to your video: Open YouTube's Audio Library by clicking here or opening your Creator Studio, clicking "Create" in the menu on the left-hand side, and choosing "Audio Library."
Now, the fun begins. By default, it'll start you on the "Sound effects" tab. Here, you can search sounds using the search bar, like I did in the screenshot below for motorcycle sounds.
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You can also toggle by category (everything from human voices to weather sounds) or scroll through favorites that you've starred in the past. For easy access in the future, select the star to add the track to your Favorites. The bars next to the songs show how popular a track is.
If you switch over to the "Music" bar, you can browse through all of its royalty-free music. You won't find the Beatles in here, but you will find some good stuff -- like suspenseful music, uplifting music, holiday music, jazz, and more. Instead of toggling by category, you can toggle by genre, mood, instrument, duration, and so on.
(Note: Some of the music files in there may have additional attribution requirements you have to follow, but those are pretty clearly laid out on a song-by-song-basis. You can learn more on YouTube's Support page here.)
Once you've found a track you like, click the arrow to download it and it'll download directly to your computer as an MP3 file. Then, you can do whatever you want with it.
If you want to source sounds for your videos outside of YouTube, you'll just have to make sure to you're following all the rules for sourcing them. Refer to this YouTube Support page for best practices for sourcing audio, and this one to learn YouTube's music policies.

11) You can easily create photo slideshows and set them to music.

Ever wanted to make one of those cheesy photo slideshows for a birthday or a baby shower or a team party? There's no need to download software or use an unfamiliar platform -- YouTube has a special feature designed just for creating photo slideshows. And it's really easy to use.
You can upload as many photos and videos as you'd like, and choose from hundreds of movie styles, transitions, and effects to make it look awesome.
Plus, remember YouTube's Audio Library we just talked about in #10? You can totally source music or sound effects from that and add it to these videos without a hassle.
Here's how you do it. (Pro Tip: I'd recommend gathering all the photos you want into a single folder on your computer before you start making the slideshow to save time selecting them.)
To create a photo slideshow: Log in to YouTube and click the "Upload" button at the top right of your screen. Normally, this is where you'd upload a pre-existing video -- but instead, you'll want to find the "Create Videos" module on the right-hand side of your screen. Find "Photo slideshow" in that module and click "Create".
create_slideshow.png
At this point, you'll be able to choose your photos -- either ones you've already uploaded to Google+, or photos on your computer. If you followed my advice above and created a folder for the photos you want, then choose the tab "Upload Photos" and add the folder either by searching for it manually, or by dragging-and-dropping like I did below.
youtube-add-photos-1.gif
From there, you'll be able to rearrange the photos and add more photos if you'd like.
Press "Next" on the bottom right, and it'll open up the video preview, where YouTube has created the transitions for you based on what's most popular. The default option actually looks pretty good -- but you can always change the slide duration, the slide effect, and the transition. You can still press "Back" if you decide you want to rearrange the photos or add more.
On the right, you'll see a list of suggested the top ad-free songs from the audio library. Pick from this list, search the library for different ones, or check the box next to "No Audio" to keep it silent.
When you're all set, click "Upload" on the bottom right and wait for the video to process. This could take a few minutes. While you're waiting, you can fill out the description, add tags, choose to make it public or private, add it to a playlist, and so on.
Here's the end result of mine, which took me a total of maybe three minutes after choosing the photos:

12) Play YouTube videos in the background on mobile devices.

Sometimes, your own music playlist just isn't cutting it. Or maybe you want to listen to your favorite artist's performance at an awards show.
Either way, if you've tried listening to music on YouTube via your mobile device, you may have noticed one thing: You can't navigate out of the app. You have to keep YouTube open, and you can't use your phone for anything else, in order to listen to something on YouTube. Kind of frustrating if you're trying to multitask on your commute home, right?
Now, there are hacks so you can listen to YouTube content in the background while still using your mobile device. Here's what you do:

How to Watch YouTube Videos in the Background: iOS

Open Safari on your mobile device, and navigate to a video you want to watch on https://www.youtube.com. Start playing the video you want to listen to, then tap the Home button to close out of Safari. (I chose Katy Perry.)
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Then, swipe up on your home screen to reveal the Action Center.
Then, swipe left to reveal the second screen on your Action Center. The details of the video you selected on YouTube should appear, and from there, simply tap Play to keep jamming.
youtube_katy2.0.png
youtube_katy2.png

How to Watch YouTube Videos in the Background: Android

Launch Firefox or Chrome on your mobile device, and navigate to a video you want to play on https://www.youtube.com. Then, tap the "Settings" menu in the upper right-hand corner (the ellipses) and select "Request Desktop Site."
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Source: DigitalTrends
Then, start playing the video on YouTube, and tap the Home button to return to your home screen. The audio will keep playing in the background as you use other apps.

13) You can live stream videos to YouTube.

Live streaming video has been a big topic of conversation for the past few years. It's seen massive growth, especially in the past few years with the advent of Twitter's Periscope, Facebook Live, and Instagram live videos.
Live streaming on YouTube is a little more complex (and confusing) than live streaming using these other platforms, though. On YouTube's easier streaming option, there's no simple "start" button; instead, you actually have to download encoding software and set it up to use live streaming at all. Luckily, YouTube has easy-to-follow instructions for how to do just that.
If you're streaming a live event, though, all you need is a webcam. We'll get to that in a second.

Live Stream From Your Desktop Computer

Log in to YouTube and click the "Upload" button at the top right of your screen. Normally, this is where you'd upload a pre-existing video -- but instead, you'll want to find the "Live Streaming" module on the right-hand side of your screen. Click "Get Started" in that module.
youtube_live stream.png
Before you go live, YouTube will first confirm that your channel is verified and that you have no live stream restrictions in the last 90 days. Once that's all set, you have two options for streaming: "Stream now" and "Live Events."

Stream Now

Stream Now is the simpler, quicker option for live streaming, which is why it's YouTube's default for live streaming. You'll see a fancy dashboard like the one below when you choose "Live Streaming" on the left-hand Creator Studio menu:
youtube_livestream dashboard.png
Again, you'll notice there's no "start" button on the dashboard. This is where you'll need to open your encoder and start and stop your streaming from there. Here's YouTube's Live Streaming FAQ page for more detailed information.

Live Events

Live Events gives you a lot more control over the live stream. You can preview it before it goes live, it'll give you backup redundancy streams, and you can start and stop the stream when you want.
Choose "Live Events" from your live streaming dashboard once you've enabled it. Here's what the events dashboard looks like, and you can learn more about it here.
youtube-live-event.png
When you stop streaming, we’ll automatically upload an archive of your live stream to your channel. Note that your completed live stream videos are automatically made public on your channel by default as soon as you're done recording. To make them disappear from the public eye once you're done, you can select “Make archive private when complete” in the "Stream Options" section of your live dashboard.

Live Stream From Your Mobile Device

YouTube has also rolled out live streaming from mobile devices for YouTube creators with 10,000 or more subscribers (as of the date of this posting -- that will be available to all creators soon, according to YouTube's blog post).
Live streaming is more intuitive from mobile devices than on desktop computers. Qualified creators can simply open their YouTube app on mobile, tap the camera icon at the top of the screen, and choose "Go Live".
From there, creators can enter details about the broadcast before immediately recording live for their subscribers, as shown below:
CameoFlow-1.gif
Source: YouTube
For more instruction on how to go live on YouTube across devices, YouTube published a Help article here. Want to see what live videos others are recording on YouTube? You can browse popular YouTube videos that are live right now by clicking here.

14) You can upload and watch 360-degree videos (live and pre-recorded).

YouTube first announced its support for 360-degree videos back in March 2015, and it was a total novelty -- not to mention a game changer. Since then, brands, athletes, and other users have created some awesome 360-degree content, like this video from Samsung:
As you can see, the experience as a viewer is really, really cool. On desktop, you can click around the video to see all the different angles while the video plays. On mobile, it's even cooler: You can move your camera around to change the angle. You can browse the trending 360-degree and virtual reality (VR) videos here.
To actually create a 360-degree video on YouTube yourself, though, you need some serious equipment. Cameras with 360-degree capability that are compatible with YouTube are listed here on YouTube's Support page, along with how to create and upload a 360-degree video file.
What about live video in 360 degrees? That announcement would come a year after the first one, in April 2016 -- the very same week Facebook announced its own design for a 360-degree camera. Luckily for the folks at YouTube, it beat out Facebook by supporting both live video and 360-degree footage all at once.
The Verge called 360 live-streamed videos "the gateway drug to virtual reality" for YouTube. Other than the YouTube website or app, you don't need any fancy equipment to be able to watch a 360-degree live video and feel like you're basically there.

15) YouTube ads target you based on an algorithm similar to Google and Facebook.

How does the YouTube algorithm decide which ads play on the videos you watch?
Turns out it works a lot like Google and Facebook ads do. Like on other free sites, the advertisers help fund the YouTube experience in return for exposure to ads. You'll see certain ads over others because of your demographic groups, your interests (which is judged in part by what you search on Google and YouTube) and the content you've viewed before, including whether or not you've interacted with the advertiser's videos, ads, or YouTube channel.
YouTube’s algorithms also try to make sure that people aren’t overloaded with ads while watching videos -- so it actually sometimes won't show ads on monetizable videos, even when there's a demographic match.
Here are the five ad formats you can expect to see on YouTube, and how they work:
a) Display ads, which show up next to the video and only appear only on desktop and laptop computers. The advertiser gets paid when you see or click on the ad, depending on their selection.
youtube-display-ads.png
b) Overlay ads, which appear across the bottom 20% of the video window and currently only appears only on desktop and laptop computers. You can X out of the ad at any time.
youtube-overlay-ads.png
c) TrueView in-stream, skippable video ads, which are most common ads. These are the ones you can skip after watching for five seconds. Advertisers can put it before, during (yikes!), or after the video plays, and they get paid only if you watch at least 30 seconds of the clip or to the end of the video ad -- whichever comes first.
youtube-in-stream-skippable-video-ads.png
d) Non-skippable video ads, which are those longer, 15-or-more-second ads you see before plays and can't skip after any period of time, no matter how much you shout at your screen.
youtube-non-skippable-video-ads-2.png
e) Midroll ads, which are ads that are only available for videos over 15 minutes long that are spaced within the video like TV commercials. You need to watch the ad before continuing through the video. How the advertiser gets paid depends on the type of ad: If the midroll is a TrueView ad, then you'd have to watch 30 seconds of the end or the entire ad -- whichever is shorter. If it's a CPM-based ad, then you have to watch the entire ad no matter how long it is.
youtube-midroll-ads-1.png
f) Bumper ads, which are short- non-skippable ads up to six seconds long that play before the video the viewer has selected. Bumper ads are optimized for mobile devices and must be watched in their entirety before viewers can progress to the video they want to view.
bumperad_youtube.png

16) You can remove ads from YouTube videos (and watch videos offline) for 10 bucks a month.

Video ads are the reason you can watch videos for free on YouTube. It's a fact many of us have come to accept. But with YouTube's subscription service YouTube Red, that doesn't necessarily have to be true anymore.
For $9.99 a month, you can watch YouTube videos ... without any ads. And, in addition to ad-free videos, you can save videos on your mobile device and watch them in the background and/or offline, and you can use YouTube's Music App (on iOS and Android) in the background, offline, and/or on audio mode. This is not a drill.
You'd think the lure of ad-free videos would have caused more of an uproar since its launch in late 2015, especially given YouTube's domination in the music space. Surprisingly, I haven't heard much noise about it. But YouTube hasn't disclosed subscriber numbers (the service reportedly has around 1.5 million subscribers) so it's hard to tell how well it's doing. Either way, it's good to know about -- especially if you like collecting songs and music videos like I do, but don't like when they get broken up by ads.

17) You can use Google Trends to explore and compare popular YouTube search terms over time.

You might already use Google Trends to look at the popularity of specific search terms over time. (It can be a great marketing tool for making smarter keyword choices, for instance.) But did you know you can use it to compare the popularity of YouTube search queries, specifically?
All you have to do is open Google Trends and type a search term into the "Explore topics" search bar at the top. Once that page opens up, click on "Web Search" to open a drop-down menu, and choose "YouTube Search" so it filters by YouTube searches specifically.
youtube_googletrends.png
You might find that, for some search terms, the search trends are very different on Google (above) than on YouTube (below).
youtube_googletrends_2.png

18) There's a "safer" version of YouTube available for your kids.

Any parent will tell you how scary it is for their kids to theoretically have access to everything public on the internet. But for your younger kids, there are ways to curb that access and have more control of what they're watching and finding -- including a kids' version of YouTube called YouTube Kids.
The folks at YouTube call YouTube Kids "a safer version of YouTube." It's not a wide-open library of online videos like YouTube is; instead, it uses filters powered by algorithms to select videos from YouTube that are safe for kids to watch. It's also totally free, thanks to ads (which are regulated as carefully as possible).
You can either turn the search feature on or off, depending on whether you're cool with your kids searching for videos themselves, or if you'd rather they're limited to a certain set of videos selected by the app, along with those the app recommends based on what they’ve watched already. You can set a timer to limit how much time a child spends on the app, which I imagine is music to many parents' ears.
The algorithm is darn good -- remember, Google is YouTube's parent company -- but, as it warns in its parents' guide, "no algorithm is perfect."

19) You can now clear your YouTube History.

For whatever reason, you might want to delete items from your YouTube search or watch history. YouTube lets you completely clear your history, pause your history so it stops recording what you search for and watch from that point forward, or go through your history and delete certain videos.
Here's how:
On your desktop or mobile device, navigate to the "Watch History" menu. Here's where it lives on your desktop browser homepage and in your mobile app, respectively:
youtube_history.png
youtube_library.pngyoutube_history_mobile.png
From there, you can "Clear watch history" (permanently delete the record of everything you've watched), "Pause watch history" (stop recording the videos you watch going forward), or individually remove videos from your history by tapping the X or ellipses next to videos. Here's what it looks like on desktop and on mobile below:
youtube_history_delete.png
youtube_delete_history_mobile.png
YouTube published a Help article if you need more instruction for deleting items from your YouTube watch history, too.

20) You can learn about YouTube's copyrights terms from a cast of ridiculous puppets.

Made it this far? Here's a little reward: YouTube's "Copyrights Basics" FAQ page, which is, fittingly a YouTube video -- and features a pretty colorful cast of characters. It's actually super informative, and it looks like YouTube's video team had a lot of fun making it.
My favorite line is probably, "You know there are links on this webpage, right? You don't have to watch this." Although the chorus of gorilla puppets was pretty great, too.
Enjoy.
We hope we've opened your eyes to some of the more awesome YouTube hacks, tips, and features out there that you may not have known about. Now log on to YouTube and do some exploring yourself. The platform certainly isn't going anywhere.
Which YouTube features can you add to the list? Share with us in the comments below.
Editor's Note: This post was originally published in August 2016 and has been updated for freshness, accuracy, and comprehensiveness.

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