Friday, August 28, 2015

Focus on Fonts and Capitalization



Focus on Fonts and Capitalization

One of the most important decisions you have to make when creating signs is which font to use. After all, if people can’t easily read your sign, you’ve messed up.

The process of choosing a font can be mind-boggling…but here are a few tips:

Serif or sans serif?

A serif font has “notches” at the end of each word (like this one—Times New Roman)—while a sans serif font does not (like Arial). The general rule of thumb is that serif fonts should be used for copy, while sans serif fonts are best for headings.

Many signs consist of headings, so using a sans serif font is a good choice. For instance:

VOTE TODAY UNTIL 8 PM

That font is Arial. It’s clean and easily readable, a stark contrast to the following:

VOTE TODAY UNTIL 8 PM

That font is Times. Since it’s a serif font, it’s “busier” than Atial or other sans serif fonts, and as a result lacks the same impact.

All caps or sentence case?

Equally important as making a good font choice is choosing between using all caps or sentence case (when just the first word is capitalized). Consider the following:

There are no hard and fast rules when it comes to sign capitalization, but the more copy a sign contains, the less likely you should capitalize all the letters. Again, it’s about readability. For instance, our example above has three words plus a time, so it’s fine to capitalize everything, but see what happens when you start adding copy:

VOTE TODAY UNTIL 8 PM

EXERCISE YOUR CONSTITUTIONAL RIGHT
MAKE YOUR VOICE HEARD
PLEASE HAVE A PHOTO ID READY


All those capital letters are a bit jarring. This reads better:

VOTE TODAY UNTIL 8 PM

Exercise your constitutional right
Make your voice heard
Please have a photo ID ready


You can also choose to keep the sans serif font for the heading and use a serif font for the copy:

VOTE TODAY UNTIL 8 PM

Exercise your constitutional right
Make your voice heard
Please have a photo ID ready

What’s the takeaway here? Don’t overlook the importance of fonts and capitalization when designing signs. Those of us who make signs for a living can certainly assist you with making good decisions, since you don’t want your compelling copy to lose impact due to using a less-than-ideal font or making a poor capitalization choice.

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Monday, August 17, 2015

Dog Days of Summer: Sign Faux Pas | Signarama San Deigo (Kearny Mesa), CA


Dog Days of Summer: Sign Faux Pas


Although it never gets too cold in San Diego, we can’t wait until these unusually hot temperatures are a memory. With back to school just around the corner and folks getting worn out from the heat, it seems like a good time to have a few laughs at others’ expense. Take a look at these sign miscues:



Doesn’t seem like a special deal to me!



Yikes! No one noticed this very public typo during production—but I’m sure many people notice it now every day.



I’m confused. What about you?



Toad, eh? Will “all others” be painted green and given warts?



This sure seems unnecessary.

What do all these signs have in common, other than containing typos or being unclear? They were not produced at Signarama—Kearny Mesa! We work with our clients to ensure their signs are clear and error-free. Let us know if we can help you.

www.sdsar.com


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Monday, August 10, 2015

6 Types of Tech That Can Help You Sleep Better


(Hint: Your Phone Isn't One of Them)


Image credit: Shutterstock
Robert Oexman
July 29, 2015


It’s one of my top rules for better sleep: Take technology out of the bedroom.

That's right -- remove your laptop, TV and smartphone. No excuses! If you are using your phone as an alarm clock, spend $5 for the real deal. If you’re in the habit of falling asleep to the TV, it’s time for a new routine. Why? Blue light emitted from these devices inhibits our body’s natural melatonin production, which we need to fall asleep and stay asleep each night. Quite simply, technology can keep us up at night.

Still, there are some exceptions to the rule. I believe there is “good” technology that can actually help you to sleep better and wake up rested in the morning.

I’m highlighting my top six picks here. Feel free to bring these to bed.

1. Smart home and security devices
We need a decrease in core body temperature to fall asleep and maintain sleep. A thermostat that lowers room temperature at bedtime will help you fall asleep and maintain sleep. Have the thermostat begin to raise room temperature 30 minutes prior to wake time to help you wake up. Some smart home devices allow you to lower and raise shades automatically and alert you if the doors are not locked and the garage door is open (this way you won’t worry about safety after bedtime). Related: The Morning Rituals of 10 of the World's Most Inspirational Entrepreneurs (Infographic)

2. Fitness monitor
Most fitness monitors like Fitbit, Jawbone and Garmin have the ability to monitor sleeping behavior. Don’t be concerned about one or two nights of poor sleep; look at how you are trending over time.

3. Wake-up light
An alternative to the traditional alarm clock is the wake-up light, which sits on your bed table and wakes you up naturally by slowly brightening so that it feels like you're waking up with the sun. Think about it -- before electricity, we slept and woke by the sun, taking our cues from Mother Nature. That’s best for our bodies. I like the ones by Philips, which offer multiple brightness settings to fit your personal preferences. Here’s an additional tip for you: As you wake up, don’t immediately jump out of bed. Instead take five minutes to do a bit of light stretching. The combination is an effective, gentle way to wake up each morning.

4. Sleep Smart bed
Most mattresses are passive – they just lie there! This sleep system has built-in technology that actually "reads" your body, so it adjusts itself to your body. An interactive sleep experience, Sleep Smart mattresses are designed to monitor movement, understand pain, ease pressure, track sleep patterns and even gently wake you from a deep sleep. As your body changes (pregnancy, weight gain, age) the bed will change with you. How? Scientific Measurement And Response Technology (S.M.A.R.T) sensors automatically trigger air cylinders that slowly expand or contract for individualized comfort. Paired with an optional app you can view graphical sleep reports showing the amount of time slept, how well you slept and how your sleep patterns have changed over time. (Note: I helped develop Sleep Smart through research collected at the Sleep to Live Institute. The Sleep to Live Institute is the research arm of Kingsdown, the company that manufactures the Sleep Smart sleep system.)

5. Low-blue nightlight
Remember when I mentioned that blue light can inhibit the production of melatonin? Low blue-light bulbs provide light (an amber glow) without the negative side-effects of blue light. That’s why I suggest that all nightlights in the house should be low blue light. This way if you wake in the middle of the night – whether for two minutes or 10 – the light won’t disturb you and wake you further. On that note, if you do wake at night, it’s not the time to read or watch TV. That will only wake you further. Sit in a dark space and take some time to lightly stretch, meditate or pray. Soon enough your bed will be calling you back.

6. White noise machine 
Noise is incredibly disruptive to our sleep. Whether it’s the dripping faucet or the neighbor’s blaring stereo, the sounds around you can destroy your shuteye. White noise machines have been around for decades and they're still one of the most effective. This is not a reason to bring your phone in the bedroom; I don’t want you using a white noise app. Instead I recommend Marpac, the company behind the original white noise machine. Turn this on each night and tune out the rest of the world.

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