Friday, March 30, 2012

8 Ways to Drive Traffic to Your Site With Google+

By Marc Pitman Published March 21, 2012

Would you like to drive more traffic to your website?

With new enhancements from Google+, you can more easily accomplish just that!

One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.

Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.

Part of what they’ve learned is that people want to see results based on their own personal history and social profile.

Google’s Search, Plus Your World Google search is still search, but now they are tailoring a person’s search to include results based on their social media profile.

In short, Google is now including Google+ updates and people’s +1s (“+1? is Google’s version of Facebook’s “like”) in Google search. The “Your World” parts are indicated by a blue figure of a person’s head and shoulders.



This blue icon in a Google search lets you know you or someone you know posted this.

http://www.socialmediaexaminer.com/8-ways-to-drive-traffic-to-your-site-with-google/#more- 16196

Sign-A-Rama - Kearny Mesa in San Diego
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Five Things To Look For In Your Outdoor Banner This Spring

Buying an outdoor banner isn’t just something you should leave to the last minute, or something to throw together without too much thought. There are different types of outdoor banners for different situations. Do you need a very colorful, lightweight banner that will stay up for several months? Or maybe a heavy duty banner that only sits out for a few weeks, but is used year in, year out?

Maybe you’re putting up an outdoor banner to announce your upcoming festival, and you need it to hang over Main Street. Or maybe it’s a sponsorship banner that hangs over the fence of your baseball park, whether it’s a Little League, collegiate or professional ball park. Whatever you need, be sure to choose the right materials and design so your banner will be as effective (and long-lasting) as you need it.

Here are five elements to consider before you design and order your next outdoor banner:

1. Keep the banner as simple as possible. Put your event name, date, location, and contact information. Add a couple graphic elements like a logo or a photo. People don’t read a lot of copy, especially if they’re driving by, so keep it simple.

2. Use full color. Gone are the days of cut vinyl lettering. We can print full color now. Want a photo for a backdrop? Not a problem. Or maybe you have special colors that you need to use. No worries. Whatever you can print on your printer at home, it’s possible to put that onto any kind of outdoor banner material.

3. Make sure to choose the right contrast. Contrast is an important design element. You need high contrast colors if your banner is going to be seen from any distance. For example, red letters on green banners are awful, and hard to see. The two colors are not different enough to be readable. Choose colors like yellow letters on a blue background, or black letters on a white background. If you’re not sure about the right contrast, consult with your sign maker. He or she can give you the best color combinations to use.

4. Choose the right material. If you’re going to hang your banner across Main Street for a festival, it needs to be very heavy and durable enough to withstand high winds. If it’s outfield banners for a professional baseball team, the banners could be made from a lightweight mesh. If you use that heavy material, your banner will be ripped off the outfield wall when a heavy wind blows through. Choosing the wrong material can cause problems, so ask your sign maker for recommendations.

5. Make sure your hanging is appropriate for the use. Some banners will use a pole pocket (sleeves at the top and/or bottom of an outdoor banner, like you would see hanging on a lamp post) for a hanging. You can also have a nylon rope sewn into a banner’s pole pocket, and then tie the rope to fence posts. Grommets are also a possibility. Do try to avoid bungee cords, however. They tend to flap loudly and wildly in the wind. Your outdoor banner is going to make a big impression on the people who see it this spring. Make sure you take these five elements into consideration when designing and creating your next outdoor banner.

And if you have any questions, your local SIGNARAMA would be glad to help!

Plus, you can always design and buy your banners online in a few minutes on SIGNARAMA.com

"Originally posted on blog.signarama.com" 

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8 Simple Ways to Nip Stress in the Bud

By James DiMaio

If you speak to a doctor about reducing stress in your life, he will likely tell you to revamp your diet, lose weight, get more sleep, exercise more, and/or give up alcohol. While yes, all of these things will dramatically increase your ability to take stress in stride, the mere thought of pursuing any one-much less all-of these goals is stressful. How will you begin? How will you keep going? Yikes.

There is a simpler way. You can choose just one moderate lifestyle change. That's all it takes to get you on the road to feeling better. Once you master one easy change and it becomes second nature, you can use the energy and increased vitality you've created from that first step and put it toward making another tweak. It's not a quick fix, but it's a doable fix. And that's the very best kind of change.

If you want to start getting a grip on your stress levels, commit to just one of the following list of 8 healthy behaviors. Sticking to even one of them can help you feel better instantly.

Which one should you choose? Whichever feels the easiest, whichever you feel will offer you the greatest benefit, or whichever is calling you. There is no one right answer.

1. Get a full night of sleep on most nights.
Ideally you'd be in bed by 10 and sleep for 8 hours every night-sleep regulates your hormone levels, refreshes your mind and promotes clearer thinking, and gives the body a chance to repair and restore itself. But some days there just aren't 8 hours to spare. Make it your goal to prioritize sleep on most nights, giving yourself some wiggle room to stay up late once in awhile. As much as possible, try to get into a routine of going to sleep and awakening at the same time each night and morning and notice how your energy and clarity rise.

2. Get exercise 4 days a week.
Few people can hit the gym every day. Instead, aim to workout more days per week than you skip it. If formal exercise isn't for you, opt for doing something active (walking to work, playing tag with the kids) 5 or 6 days a week. You'll sleep better, your digestion will hum, and your body won't feel so creaky.

3. Eat a home-cooked meal every day.
Food nourishes the soul as much as the stomach. When you eat out, you are not only more likely to eat less healthfully and consume more calories, you're also losing the benefit of having someone who loves you (this includes you) prepare your food for you. Eating more homecooked food will keep you grounded and healthy.

4. Schedule some quiet time (without your mobile).
The busier you are, the more you need time to do nothing. Silence gives you time to digest the day's events and to hear your true thoughts and feelings. Vegging in front of the TV doesn't count. Neither does checking your email on your phone. Dedicate 10 minutes a day to just be.

5. Stay hydrated.
Even mild dehydration can cause fatigue and brain fog. Thirst can also be misinterpreted as hunger and trigger a raid on the leftover pastries in the office kitchen-which in turn causes a blood sugar spike and subsequent crash. Start each morning with a big glass of water and stay on top of your game by always having a glass of water at the ready.

6. Play with your friends and family regularly.
Play boosts creativity, fun and levity-all great antidotes to stress. Doing it with people you love boosts your connection and support system. Study after study has found that people with strong social networks are happier and healthier for longer than people without. So find a way to invest in your relationships-it will pay you back in myriad ways.

7. Cut back on caffeinated beverages.
Caffeine may make you feel mentally sharp, but it eats away at your well-being in important ways. First, even moderate caffeine intake can make it harder to sleep at night, and poor sleep is a major culprit in feeling fuzzy and blah. Caffeine is also dehydrating. Get mindful of how much caffeine you consume and choose your beverages with care. Avoid soda as much as possible and try half decaf if you really need that coffee fix. Better yet, do you really need another cup of coffee, or could you take a 5-minute walk around the office or outside and get the same result with less downside?

8. Find a manageable way to give back to your community.
You don't need to single-handedly save the world. But the more connected you feel to the community around you, the more resilient you'll be in the face of stress. Is there some simple way you can get involved in something outside the walls of your home and office? Finding a meaningful activity that you enjoy can sustain you when times get tough.

So take the first step to getting your Mojo back and choose just one of these moderate lifestyle changes. It is all you need to start increasing your energy... and that energy will be the very next step in making even more healthy changes!

Article Source: http://EzineArticles.com/?expert=James_DiMaio 

Sign-A-Rama - Kearny Mesa in San Diego


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Sunday, March 18, 2012

Focus on Fonts

Preparing the copy that will appear on your sign is just one piece of the puzzle that will result in the finished product. You might be surprised at both the variety of font choices that are available to you, and the big difference a font can make with respect to readability and punch.

Let’s take a look at the same copy in a few different fonts:












The point size (12) is the same, but that’s where the similarities end. Some of the differences are subtle, while others are more obvious. They range from conservative (Arial and Georgia) to more casual (Comic Sans MS) and from a bit feminine (Lucinda Handwriting) to a bit more challenging to read (Lucinda Blackletter).

The moral of the story is that making a font choice isn’t something to be done lightly. You need to think about the tone you want to set and ensure your selection takes that in mind. Graphic designers can provide excellent counsel in this area, as can the professionals at Sign-A-Rama.

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Sunday, March 4, 2012

“Popping” at Trade Shows

Attending trade shows can be a great way to introduce your products or services to a large number of people in a short time…but how can you differentiate yourself from the various other vendors? One way is to ensure that your display “pops,” and you can accomplish that by using a professionally produced pop-up display.

You may be surprised at the variety of pop-up displays that are available today. Size-wise, they range from tabletop designs to eight-, 10- or 20-foot floor models. Their shape may vary as well, from straight, curved or serpentine to something even more unusual.

What all pop-up displays have in common is portability, since they’re lightweight and are easy to transport in carry cases; durability, since they’re constructed of materials that are built for the long term; and ease of assembly, since they pop into place in minutes. Another great benefit is that they can be easily updated to reflect product line or service changes, so you can rest assured that your investment will be for the long term.

Is it time for you to purchase a customized pop-up display to help showcase your company at trade shows and other marketing venues? We can help!

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