Do You Have Enough Signage?

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Signs provide significant value to any business, and you might be surprised at the variety of signs that are available to serve a wide range of purposes.

• Building directories are a must for office and retail complexes that have multiple tenants. You may want to present a map to ease visitors’ navigation, but at the very least you need to list names and suite numbers.
• Directional signs are handy if you realize visitors need guidance to get them to your front door.
• Dimensional letters and logos can help guide people to your location and create a great first impression. Ask us about the high-tech materials and processes we use to really make your business stand out.
• Monument signs can also provide significant value, identifying your property, increasing your exposure and reinforcing your image with everyone who passes by.
• Nameplates are commonly found throughout every business, since they identify offices, restrooms, conference rooms, waiting areas and more.

These are just a few of the types of signs that may add value to your business. Take a look around. Do you have enough signage?

At Signarama—Kearny Mesa, we’re happy to help you ensure all your sign needs are met, and we look forward to serving as your go-to signage vendor.

Do You Have Enough Signage?

How to Deal With Negative Nancy's Comments in Social Media

by Pamela Vaughan     

While brand-bashing is nothing new, the tools of the web and social media make the comments from  these meanies even more lasting and impressionable. And because some social networks like Yelp and  Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the  internet makes some more comfortable to lose all sense of decency, respect, and good manners. So  much for mom's lesson, "If you can't say something nice, don't say anything at all," huh? 

So what's the best way to deal with those Negative Nancys who crop up from time to time? The answer  isn't to give up participating in social media. People will still say mean things; you just won't be around to  defend yourself! Rather, the best way to react is by using a tactic that every PR professional and  customer service representative learns right off the bat. Kill 'em with kindness! 

5 Ways to Kill Negative Nancys With  Kindness in Social Media 

1. Don't delay. Don't let negative comments linger. The more time you let them go unanswered, the more  time others have to see that someone has complained and you haven't responded. Address negative  comments as quickly as you can to prevent them from bubbling up into something potentially more  damaging. A negative post on your Facebook wall or a tweet at your company's Twitter account, for  example, is much less of an issue than a nasty blog post, which can have a much longer lasting effect.  Responding quickly will show the naysayer you're listening and you care. It will also alert others of your  dedication to your community members. 

2. Be apologetic. If someone is complaining about your products, services, or anything else for that  matter, say you're sorry. It doesn't matter if their complaint is warranted or not; you're better off taking the  "customer is always right" approach. It doesn't make sense to get in a public cage match over just one  complaint, and others will respect you for apologize up front. Chances are, if the Negative Nancy you're  dealing with is complaining over something silly, others will realize that, too and won't think anything of it.

3. React publicly first, then take it privately. If someone is being particularly difficult, take your  communication with them to a private channel. First respond publicly, whether its via a tweet or a  comment on their Facebook wall post, and then send them a private message so you can chat with them  over email or the phone, explaining to them you'd like to discuss the matter in a way that offers them a  more personal experience. This way, you give them the attention they're vying for without making your  interaction public for all to see. 

4. Share your appreciation for their feedback. Treat complaints as constructive criticism or feedback.  Sometimes that's all they are. People want to be heard, and they want to knowthey've been heard. After  you've apologized for their unsatisfactory experience, let them know their feedback is appreciated and  that you'll seriously consider their suggestion for improvement. Then actually follow through. Send their  feedback to your product team or the appropriate person within your organization. 

5. Ask them how you can help; then help. If the comment you're dealing is just blatantly offensive and  lacks context, tell the commenter you're sorry they feel the way they do and ask them how you can help  make the situation better. One of two things will happen. They'll either reply with something you can  actionably deal with, or they'll be so taken aback that you replied and have nothing more to say. Either  way, you'll have responded tactfully. 

6. Pick your battles. There are some people out there who make noise just for the sake of making noise.  They're attention-seekers, and they just want to stir up some controversy. It's important to decide what's  worth responding to. Does this person have a following? Are other people responding to what he/she has  to say? It's important to keep these types of people on your radar and monitor what they're saying , but it  might not always be worth engaging with them. 

In what other ways do you deal with Negative Nancys in social media?  

How to Deal With Negative Nancy's Comments in Social Media

Marketing With Signs | Signarama San Diego (Kearny Mesa), CA

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If you think the only reason for signage is to identify where your business is located, you’re underutilizing its earning potential. Signs can and should be an important part of your marketing plan, and at a minimum, they should attract new customers, brand your business and create impulse sales, according to the International Sign Association.

Attracting New Customers
A vast majority of your customers probably live fairly close to your business, but many of them (nearly 20%) are likely to move every year. For that reason, it’s imperative that you replace those lost customers with new ones—and then some—if you hope to not just sustain your business, but grow it.

Branding the Business
It’s no secret that repetition builds and reinforces top-of-mind awareness, but what does that mean for you? You need to make sure that your signage commands attention, so even if passersby don’t currently require your product or service, they think of your business first when they do need it.

Creating Impulse Sales
The concept of comparison shopping makes a lot of sense, but most people will stop at the first place they see that looks like it sells what they need. For that reason, your signage needs to be clear about what you offer—and it must be well designed to reflect your professionalism.

Now that you know your signage ABCs, is it time to take a look at whether your signage is serving as a magnet to attract customers to your business? You bet—and the team at Signarama—Kearny Mesa will be happy to help with your review.

Marketing With Signs | Signarama San Diego (Kearny Mesa), CA