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| Grossmont Center Banners |
Before you begin thinking about your outdoor signage, it’s important to become familiar with the sign regulations set forth by your city, and any permits that may be required. Some municipalities are rather lax with their signage rules, while others can be quite strict, and you may also need to adhere to sign criteria outlined by your shopping center or business park. It’s always best to know your limitations before you inadvertently violate them.
Many factors affect the placement and effectiveness of outdoor signs, including the following:
• Design and Branding. Your signage should follow the branding scheme of your stationary, business card and other marketing collateral. You must also make thoughtful choices with respect to colors, logo size and font, all of which are important to good design.
• Size. This will often be dictated by municipal guidelines. Your sign maker will also be able to weigh in on your options, basing recommendations on both what’s legal and your intent.
• Mounting. Safety is always paramount when it comes to sign mounting, but it will also affect design and placement. Be sure to have an experienced, licensed, insured professional handle installations.
• Height. Consider the fact that you want your sign to be viewable from as many angles as possible, and you may need multiple signs to attract customers from different vantage points, i.e., motorists from an elevated roadway as opposed to street-level car and pedestrian traffic.
• Environmental Issues. Signs that “live” outdoors must be constructed with maximum durability in mind, to withstand elements like sunshine, rain and wind.
If this seems overwhelming to you, don’t worry. We regularly deal with these issues and will be glad to serve as a trusted resource.
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