Saturday, October 13, 2012

Wild about Decals


According to Encyclopedia Britannica (remember that?), a decal is “a design that is printed on specially prepared paper to form a film that can be transferred to any surface.” Decals have been used for years in many applications: on walls, on vehicles, on windows and on other surfaces that can’t be run through a printing press.

What should you consider when you seek a decal vendor?
  1. Quality materials. Your vendor should ask you how you plan to use your decals—for temporary purposes or the long term—and then suggest the right material for the job. Options include stickers for short-term use and longer-lasting decals that resist weather and graffiti.
  2. State-of-the-art technology. Your vendor should be using the latest software tailored to the needs of decal customers. You want to make sure elements like your logo, graphics, and special fonts and typestyles replicate exactly as expected, and you can incorporate intricate outlining or special cutting into your design, if desired.
  3. Design expertise. Your vendor should be able to professionally design your decal, whether you know exactly what you want or you need some creative input.
  4. Wide selection. Your vendor should be able to offer you a wide variety of decals, everything from those small enough to fit into a sticker book to those that fill up a wall. Perhaps you want metallic, embossed decals; letters for vehicle or storefront windows; bumper stickers; or decals that adhere to a brick wall as if they were painted on—your vendor should be able to accommodate you.
  5. Turnaround time. Your vendor should have the ability to produce your decals in a timely manner, perhaps even under “rush” circumstances.

By the way, as you might expect, we offer decal customers quality materials, state-of-the-art technology, design expertise, wide selection and fast turnaround times. Natch.


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